This holiday season, Save the Children is set to roll out its very first game‑focused and live‑streaming fundraiser, an event dubbed Save Point. The initiative aims to blend the excitement of interactive entertainment with the generosity of charitable giving, creating a new avenue for supporters to contribute during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
"We wanted a format that would resonate with gamers and streamers, offering them a platform to make a tangible impact while doing something they love." Unlike traditional charity challenges such as marathons or long‑distance walks, which can be physically demanding and limit participation, Save Point is designed to be far more inclusive. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter said. By leveraging the interactive nature of video games and the reach of live streaming, the event opens the door for a diverse range of participants—from casual players to professional e‑sports athletes—to raise funds and awareness. The charity has teamed up with popular online content creator and streamer TheKapFantastic, who has a proven track record of supporting Save the Children.
Earlier this year, TheKapFantastic raised over £5,000 for the organization through a series of charity streams. This partnership underscores the potential of influencer collaborations to amplify fundraising outcomes and attract new audiences. Looking beyond the immediate event, Baxter emphasized the importance of building lasting relationships with gamers and streamers.
"It would be incredible to reach more people in this community with information about the work we do and why it’s important," she noted. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a pioneering effort for the charity, there is a strong focus on learning and iteration.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added. The insights gathered will inform future campaigns, potentially expanding the scope and scale of gaming‑centric philanthropy.
Baxter also highlighted the role of gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support. She observed that many gamers share a deep appreciation for storytelling, imagination, and immersive worlds. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026.
This campaign seeks to shift the holiday narrative for millions of children who, instead of receiving toys and sweets, are awaiting essential deliveries such as food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical consumer expectations and the urgent needs of vulnerable children: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." Save Point is scheduled to run over two days, from December 5 to December 6, 2026. During this window, participants can join live streams, compete in gaming challenges, and encourage their audiences to donate.
The charity has set up a simple registration process, allowing interested individuals to sign up and receive detailed instructions on how to host their own fundraising livestreams. By merging the interactive allure of gaming with the altruistic spirit of the holiday season, Save Point aims to create a replicable model for future charitable events.
The initiative not only provides a fresh fundraising channel but also educates the gaming community about the pressing issues faced by children worldwide. As the event unfolds, the hope is that it will inspire a new generation of digital philanthropists, proving that virtual adventures can translate into real‑world impact. For those eager to take part, registration is now open. Participants can express their interest through the provided link, after which they will receive guidance on setting up a stream, promoting the cause, and maximizing their fundraising potential.
Save the Children anticipates that the combination of enthusiastic gamers, supportive viewers, and a compelling charitable message will generate significant contributions, helping to deliver the life‑saving supplies that countless children need this Christmas.