This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streamed event branded "Save Point." The initiative, which will run over two days in early December, is designed to tap into the enthusiasm of gamers and content creators, offering a fresh, accessible way for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform that would let us interact with gamers not just as donors but as partners," Baxter explained. "Many people can’t commit to a marathon or a long‑distance bike ride, but a gaming marathon is something far more inclusive.
It lets us showcase the impact that a different kind of supporter can have when they channel their passion for play into real‑world good." The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers and streamers beyond the immediate fundraiser. "If we can reach more members of this community with clear information about what we do and why it matters, we’ll have taken a major step forward," she said.
"A true measure of success will be walking away with a new cohort of supporters who want to keep gaming for the cause because of the experience they’ve had with us." Because Save Point is a first‑time venture for the charity, Baxter highlighted the learning potential inherent in the event. "We’re entering uncharted territory, so the feedback we collect will be priceless.
It will help us refine and scale up future gaming‑related campaigns, making each one bigger and more effective than the last," she noted. In Baxter’s view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable engagement.
She elaborated, "There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to escape into new worlds through play. When we redirect that energy toward tangible, lasting change, we demonstrate just how powerful and impactful the gaming community can be." Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign seeks to shift the public’s focus from traditional holiday gifts to the essential items that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter underscored this point, saying, "In the digital age, you can have almost anything delivered to your doorstep with a tap of a screen.
But for millions of children this Christmas, the items they’re hoping for aren’t toys or sweets; they’re life‑saving deliveries that protect their childhoods." The Save Point event will run from December 5 to December 6, 2026. Participants will be able to register their interest through a dedicated link, where they will also receive guidance on setting up their own fundraising livestreams. By combining the reach of online streaming platforms with the passion of the gaming community, Save the Children hopes to generate significant donations while also raising awareness about the urgent needs of children worldwide. Beyond the immediate fundraising goal, the charity aims to build a sustainable pipeline of gaming‑related support.
Baxter envisions a future where regular gaming marathons, charity e‑sports tournaments, and collaborative streams become a staple of the organization’s fundraising toolkit. "We’re not just looking at a one‑off event; we want to embed gaming into our long‑term strategy," she said. "Each successful stream teaches us more about what resonates with gamers, how to keep them engaged, and how to translate that enthusiasm into real‑world impact." The partnership with TheKapFantastic also serves as a proof of concept for influencer‑driven philanthropy. Earlier in the year, the streamer’s solo effort raised over £5,000, demonstrating the potential of individual creators to mobilize their audiences for charitable causes.
Baxter believes that by nurturing similar relationships, Save the Children can tap into a diverse array of voices within the gaming ecosystem—ranging from casual YouTubers to professional e‑sports athletes—each bringing their own unique follower base and style of engagement. In summary, Save Point represents a strategic pivot for Save the Children, leveraging the cultural capital of gaming to reach new donors, educate the public about critical child‑focused deliveries, and set a precedent for innovative, inclusive fundraising.
As the event approaches, the charity invites gamers, streamers, and supporters from all walks of life to join the cause, turn their love of play into a force for good, and help ensure that children worldwide receive the essential supplies they need this Christmas and beyond.