This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising event, dubbed Save Point. The initiative marks a significant step for the organization as it seeks to tap into the vibrant world of video games and online content creation to raise both awareness and funds for children in need.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "We wanted to create a platform where gamers, streamers, and their audiences could engage with our mission in a way that feels natural and exciting," Baxter explained.
"Traditional fundraising methods like marathons are fantastic, but they’re not accessible to everyone. By offering a gaming‑centric event, we open the door for a whole new segment of supporters who might not have the stamina or interest to run long‑distance races, but who are eager to contribute through the activities they love." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership exemplifies the type of collaboration the charity hopes to foster moving forward.
Baxter emphasized that the goal is not just a one‑off event, but the beginning of an ongoing relationship with gamers and streamers. "If we can introduce more people in this space to the vital work we do and why it matters, we’ll have built a lasting bridge between the gaming world and humanitarian aid," she said.
"Success for us will look like a growing community of gamers who choose to support us again, whether through future streams, in‑game charity events, or other creative fundraising ideas." Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the experience. "We’re stepping into uncharted territory, so the feedback we receive from participants, viewers, and partners will be essential. It will help us refine the model and scale up even bigger, more impactful gaming events in the years to come," she noted. Describing gamers and streamers as "the unsung heroes of fundraising," Baxter pointed out that the gaming sector is establishing a "new, innovative standard" for charitable support.
She elaborated on the cultural alignment between gaming and philanthropy: "Gamers are storytellers at heart. They love immersive narratives, imaginative worlds, and the sense of achievement that comes from overcoming challenges. When we channel that passion toward real‑world impact, we demonstrate just how powerful the gaming community can be in driving lasting change." Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign aims to shift the focus of the festive season from material gifts to essential supplies for children who are facing hardship.
Baxter underscored the stark reality many youngsters will confront this Christmas: "Millions of children will be waiting not for toys, but for vital deliveries—food, medicine, warm clothing, and a safe place to sleep. While most of us can order anything with a click, for these children the basics are a matter of survival." The event is scheduled for December 5‑6, 2026, and will feature a series of live streams, gaming marathons, and interactive challenges.
Participants can sign up through a dedicated registration link, which will also provide guidance on setting up their own fundraising livestreams. By leveraging platforms such as Twitch, YouTube Gaming, and Discord, Save Point aims to reach a global audience and encourage viewers to donate directly during the streams. In addition to the live‑stream component, the charity plans to incorporate in‑game elements where developers may embed charitable missions or skins that unlock when players contribute. This approach not only gamifies the donation process but also creates a lasting digital footprint that players can carry beyond the event itself.
Baxter expressed optimism about the ripple effect of the initiative: "If we can show that a simple act—like hitting a game’s checkpoint or sharing a stream—can translate into real‑world aid, we hope to inspire countless other creators and gamers to adopt similar models. The potential for scaling this concept is enormous, and we’re just scratching the surface." Overall, Save Point represents a forward‑thinking blend of entertainment and empathy, harnessing the collective energy of the gaming community to deliver life‑saving resources to children during the most critical time of the year. By turning play into purpose, Save the Children aims to set a precedent for how charitable organizations can collaborate with digital culture to effect meaningful, measurable impact. For those interested in joining the cause, registration details and instructions for launching a fundraising livestream are available via the event’s official portal.
Participants are encouraged to spread the word, rally their followers, and help ensure that, this Christmas, essential deliveries reach the hands of the children who need them most.