This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraising initiative, dubbed Save Point. The event blends video‑game play with live‑streamed charity drives, offering a novel way for supporters to contribute during the festive period. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "Save Point gives us a platform to interact with gamers both through strategic partnerships and individual donors," Baxter explained.
"Not everyone can commit to a marathon or a long‑distance bike ride, so an event like this is far more inclusive and showcases the diverse ways people can support our mission." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year raised over £5,000 for Save the Children during a separate campaign. This collaboration underscores the growing trend of influencers leveraging their audiences for social good.
Baxter emphasized that the partnership with TheKapFantastic is just the beginning. "We’re eager to continue nurturing relationships with gamers and streamers long after Save Point concludes," she said.
"If we can introduce more people in this vibrant community to the impact of our work and why it matters, we’ll consider the event a massive success. Ideally, we’ll walk away with a new cohort of supporters who are inspired to game for us again based on their experience." She also highlighted the learning potential inherent in this inaugural effort. "Because this is our first foray into a gaming‑centric fundraiser, the insights we gather will be priceless. They’ll help us refine and scale up future gaming events, making them even more effective year after year." Describing gamers and streamers as the "unsung heroes of fundraising," Baxter noted that the gaming arena is "setting a new, innovative standard" for charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and escapism, which can be channeled into real‑world impact. "By converting our passion for play into a catalyst for lasting change, we demonstrate just how powerful the gaming community can be," she said. Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026.
The campaign aims to shift public focus from traditional holiday gifts to essential supplies that vulnerable children need during the winter months—such as nutritious food, vital medicines, warm clothing, and safe shelter. "Anything you can imagine can be delivered straight to your doorstep with a few clicks," Baxter observed. "But for millions of children this Christmas, the items they’re awaiting aren’t toys or sweets; they’re life‑saving deliveries that protect their health and their right to a safe childhood." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up through the provided link, which will also supply guidance on setting up a fundraising livestream, choosing donation platforms, and promoting the cause to their followers.
Beyond the immediate fundraising goal, Save Point aims to foster a lasting community of gamers who view charitable giving as an integral part of their online presence. By integrating donation mechanics directly into streaming platforms, the event encourages viewers to contribute in real time, creating a dynamic feedback loop where every subscriber’s cheer can translate into tangible aid for children in need.
The initiative also opens doors for future collaborations with game developers, e‑sports teams, and virtual‑reality studios. Baxter hinted that Save the Children is already exploring possibilities such as in‑game charity skins, limited‑edition digital items whose sales support the campaign, and e‑sports tournaments where entry fees funnel directly to the organization. In addition to monetary contributions, Save Point seeks to raise awareness about the systemic challenges faced by children in conflict zones, areas hit by natural disasters, and regions plagued by poverty.
By leveraging the storytelling power of games—where players often assume heroic roles—the charity hopes to inspire empathy and a deeper understanding of the stakes involved. The event’s format will feature a mix of live gameplay, interview segments with beneficiaries, and interactive Q&A sessions with Save the Children staff. This blend is designed to keep audiences engaged while providing transparent updates on how donations are allocated.
Overall, Save Point represents a strategic pivot for Save the Children, positioning the organization at the intersection of technology, entertainment, and philanthropy. As the gaming sector continues to expand globally, initiatives like this could redefine how charities mobilize resources, reach new demographics, and ultimately deliver on their mission to protect and nurture children worldwide. For anyone interested in joining the cause, registration details are available via the event’s official page.
Once signed up, participants will receive a toolkit covering technical setup, promotional assets, and best practices for maximizing fundraising impact during the two‑day livestream marathon.