This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streamed event dubbed "Save Point." The initiative is designed to tap into the enthusiasm of the gaming community, offering a new avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organisation’s connection with gamers.
"Save Point gives us the chance to reach out to the gaming world, both through strategic partnerships and individual donors," she explained. "Not everyone can commit to a marathon or a long‑distance bike ride, so an event like this is far more inclusive and showcases the unique impact that a different kind of supporter can have." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year.
Baxter emphasised that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers and content creators beyond the immediate fundraiser. "Our goal is to broaden awareness within this vibrant community about the vital work we do and why it matters," she said. "I would deem the event a massive success if we walk away with a fresh cohort of supporters who are inspired to game for us again, based on the experience they have had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the wealth of learning opportunities the event presents.
"The feedback we gather will be priceless and will help us refine and expand future gaming events, making them bigger and better each year," she noted. Baxter also praised gamers and streamers as "the unsung heroes of fundraising," observing that the gaming sector is "setting a new, innovative standard" for charitable support.
She described the gaming audience as a group bound by a love of narrative, imagination, and the escapism that comes from play. "When we channel that passion into tangible, real‑world change, we demonstrate just how powerful and impactful the gaming community can be," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift the focus of the festive season from material gifts to essential supplies for children in need.
Millions of youngsters will be awaiting critical deliveries this Christmas—food, medicine, warm clothing, and safe shelter—rather than toys and sweets. "Anything you can imagine can be delivered straight to your door with a tap of a screen," Baxter remarked. "But for countless children this December, the items they are hoping for aren’t toys or treats—they are life‑saving provisions that protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up to take part by registering their interest through the provided link, where they will also receive guidance on how to set up their own fundraising livestream. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a model that other charities might emulate, turning virtual victories into real‑world victories for children around the globe.