This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraiser, an initiative dubbed "Save Point." The event, scheduled for early December, is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community.
"We wanted a platform that would resonate with gamers, both as partners and as individual donors," Baxter said. "Not everyone has the stamina or time to train for a marathon, but a gaming marathon is far more inclusive, allowing a wider range of people to get involved and see the impact they can make." The charity has teamed up with well‑known online content creator and streamer TheKapFantastic, who earlier this year helped raise over £5,000 for Save the Children through a separate campaign.
This partnership underscores the growing synergy between charitable causes and the digital entertainment world, where personalities with sizable followings can mobilise their audiences for good. Baxter emphasized that the organization hopes to nurture these relationships long after the two‑day event concludes. "Our goal is to reach more members of the gaming community with clear information about the work we do and why it matters," she explained. "If we finish the event with a fresh cohort of gamers who feel inspired to support us again, that would be a massive win." Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the experience.
"This is our first foray into a gaming‑focused fundraiser, so the feedback we gather will be priceless. It will help us refine and expand future events, making them larger and more effective year after year," she noted. Describing gamers and streamers as "the unsung heroes of fundraising," Baxter praised the sector for setting a "new, innovative standard" in charitable support. She pointed out that many gamers share a love of storytelling, imagination, and the escape that interactive worlds provide.
By channeling that passion into tangible, real‑world change, the gaming community demonstrates its capacity to drive meaningful impact. Save Point is a central component of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift the public’s focus from traditional holiday gifts to the essential supplies that millions of children will need this Christmas—items such as nutritious food, life‑saving medicine, warm clothing, and safe shelter. Baxter illustrated the contrast: "You can order almost anything with a tap of a screen, but for countless children this season, the most valuable deliveries are those that protect their health and their future, not toys or sweets." The two‑day event will run from December 5 to December 6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream.
Once registered, gamers can choose to host their own streams, organize multiplayer challenges, or simply donate while they play, with all proceeds directed toward the charity’s emergency delivery efforts. Beyond the immediate fundraising goal, Save Point seeks to foster a lasting community of gaming supporters. By offering a platform where players can see the direct results of their contributions—such as updates on delivered supplies and stories from families helped—the event hopes to turn casual donors into long‑term advocates.
This approach aligns with a growing trend in the nonprofit sector: leveraging digital experiences to build deeper, more personal connections between donors and the causes they support. The partnership with TheKapFantastic also serves as a case study in how individual creators can amplify a charity’s reach. Earlier in the year, the streamer’s campaign demonstrated the power of a dedicated fan base: through a series of live sessions, giveaways, and personal appeals, the creator mobilised viewers to contribute a significant sum in a short period. For Save Point, the expectation is that similar tactics—interactive chat polls, donation milestones, and collaborative gaming sessions—will drive both engagement and revenue.
In addition to direct donations, the event will feature educational segments where experts from Save the Children discuss the realities facing children in crisis zones, the logistics of delivering aid, and how supporters can continue to help beyond the livestream. These interludes aim to transform the typical gaming marathon into a holistic experience that blends entertainment with advocacy.
Overall, Save Point represents a strategic pivot for Save the Children, embracing the digital age’s possibilities to reach new audiences. By aligning the charity’s humanitarian goals with the passions of gamers, the organization hopes to set a precedent for how nonprofits can innovate fundraising, making it more accessible, engaging, and ultimately, more effective. For those interested in joining the cause, registration details are available via the Save Point sign‑up page. Once enrolled, participants will receive step‑by‑step instructions on setting up their streaming equipment, integrating donation overlays, and promoting their events across social media.
The charity also promises to provide promotional assets, such as banners and pre‑made graphics, to ensure a professional and cohesive look across all streams. In summary, Save Point is more than a fundraiser; it is a bridge between the vibrant world of gaming and the urgent needs of children worldwide. By turning play into purpose, Save the Children hopes to inspire a new generation of donors who see their favorite pastime as a vehicle for lasting, positive change.