This holiday season, Save the Children is set to roll out its very first gaming‑focused and streaming‑driven fundraising campaign, which they have christened "Save Point." The initiative, scheduled for December 5‑6, 2026, is designed to harness the enthusiasm and reach of the gaming community in order to generate vital support for children in need during the Christmas period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers and streamers.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We recognised that not everyone can take part in a traditional marathon or physical challenge, so a digital‑first event like this opens the door for a far larger, more inclusive audience to contribute in a way that feels natural to them." Baxter highlighted that the event serves a dual purpose: it provides a platform for brand partnerships with gaming companies, while also empowering individual supporters to raise funds through their own livestreams. "By offering a format that is both accessible and familiar to gamers, we can showcase how a different type of supporter can make a tangible impact," she said.
"It’s about turning the time they spend playing into a force for good." To anchor the campaign, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. This collaboration illustrates the potential of influencer‑driven philanthropy, where a single personality can mobilise their audience around a charitable cause. Looking beyond the two‑day event, Baxter expressed a strong desire to maintain and expand relationships with gamers and content creators. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she said.
"I’ll consider the event a massive success if we walk away with a new crew of supporters who want to keep gaming for us because of the positive experience they’ve had." Because Save Point is a first‑time endeavour for the charity, Baxter stressed the importance of learning from the experience. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. This iterative approach mirrors the agile development cycles common in the gaming industry, where rapid testing and community input drive continuous improvement. Baxter praised gamers and streamers as "unsung heroes of fundraising," emphasizing that the gaming space is setting a new, innovative standard for charitable support. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play," she said.
"By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public attention from material gifts to essential supplies that children in crisis desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter underscored this point, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The event will run over two days, offering participants multiple ways to get involved.
Gamers can register to host their own fundraising livestreams, set personal donation targets, and engage their followers with interactive challenges, such as in‑game quests that unlock when certain fundraising milestones are reached. Streamers can collaborate with brands to secure matching donations, further amplifying the impact of each contribution. To join Save Point, interested individuals can sign up through the charity’s dedicated registration page, where they will receive guidance on setting up a livestream, best practices for audience engagement, and tips for maximizing donations. The charity also plans to provide a toolkit that includes graphics, overlays, and pre‑written donation prompts to help participants create professional‑looking streams without needing extensive technical expertise.
Beyond the immediate fundraising goal, Save Point is intended to build a lasting community of gamers who feel a personal connection to Save the Children’s mission. By fostering ongoing dialogue, sharing stories of the children benefitted by the donations, and offering regular updates on how the funds are being used, the charity hopes to convert one‑off participants into long‑term advocates.
In summary, Save Point represents a strategic pivot for Save the Children, leveraging the digital fluency and expansive reach of the gaming world to address urgent humanitarian needs during the holiday season. By marrying entertainment with empathy, the charity aims to demonstrate that a simple act of playing a game or streaming a session can translate into life‑saving deliveries for children who would otherwise go without. The initiative not only promises to raise significant funds but also to set a precedent for how charitable organisations can innovate within the rapidly evolving landscape of online entertainment.