This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event christened Save Point. The initiative is designed to tap into the enthusiasm and reach of the gaming community, offering a fresh avenue for supporters to contribute to the charity’s mission during the festive period.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the organisation’s connection with gamers. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. By shifting the focus from physically demanding challenges to a format that many can join from the comfort of their homes, the charity hopes to broaden its donor base and inspire a new generation of philanthropists.
The event will be anchored by a collaboration with well‑known online content creator and livestreamer TheKapFantastic, who has previously demonstrated his charitable spirit by raising more than £5,000 for Save the Children earlier in the year. This partnership underscores the charity’s strategy of aligning with influencers who already have a proven track record of mobilising their audiences for good causes. Baxter emphasised that Save Point is only the beginning of a longer‑term relationship‑building effort with gamers and streamers. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." The aim is not merely to secure a one‑off donation but to cultivate an ongoing network of advocates who can champion the charity’s objectives across future campaigns. Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organisation anticipates a steep learning curve.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The insights gathered—from technical logistics to audience engagement tactics—will inform the design of subsequent events, potentially scaling up the impact and reach each year. Baxter also highlighted the pivotal role that gamers and streamers play in the modern fundraising landscape, dubbing them the "unsung heroes of fundraising." She pointed out that the gaming arena is "setting a new, innovative standard" for charitable support, leveraging its unique blend of storytelling, imagination, and immersive play.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift public attention toward the stark reality that, for millions of children around the globe, the most vital gifts this Christmas are not toys or sweets but essential supplies such as food, medicine, warm clothing, and safe shelter.
Baxter remarked, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026.
Participants will have the opportunity to register their interest through a dedicated portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximise donation potential. By providing a clear pathway for involvement, Save the Children hopes to lower barriers to entry and encourage both seasoned streamers and newcomers to take part. In addition to the live fundraising component, the event will feature a series of side activities designed to educate viewers about the charity’s work. These may include interviews with field workers, behind‑the‑scenes looks at how donations are turned into life‑saving deliveries, and interactive Q&A sessions where audiences can ask questions directly to Save the Children staff.
Such content aims to deepen donor understanding, fostering a stronger emotional connection to the cause. The partnership with TheKapFantastic also opens doors for cross‑promotion across multiple platforms, including Twitch, YouTube, and Discord, ensuring that the message reaches a diverse and global audience. By leveraging the influencer’s existing fan base, Save the Children anticipates a ripple effect, where viewers are inspired not only to donate during the event but also to become long‑term ambassadors for the charity.
Looking ahead, the organisation envisions Save Point evolving into an annual fixture in the charity‑gaming calendar, potentially expanding to include multiple streamers, collaborative multiplayer challenges, and even in‑game charity items whose sales directly benefit Save the Children. Such innovations could further embed charitable giving into the fabric of gaming culture, making philanthropy a seamless part of the gaming experience. In summary, Save Point represents a bold step for Save the Children, marrying the immersive world of video games with the urgent humanitarian needs of children worldwide. By harnessing the power of livestreams, influencer partnerships, and community engagement, the charity aims to deliver essential supplies to children in need while simultaneously cultivating a new, vibrant cohort of supporters.
Interested individuals can sign up through the provided link, receive setup instructions, and join the movement to turn play into profound, life‑changing impact.