This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraiser, an event dubbed Save Point. The initiative represents a strategic move to tap into the vibrant world of video games and online content creation, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers on a level that feels natural for them,” Baxter explained.
“Not everyone can commit to a marathon or a long‑distance bike ride, so a digital‑first event like this lowers the barrier to entry and showcases how a different kind of supporter can make a real impact.” To bring the event to life, the charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership underscores the organization’s commitment to building lasting relationships with influencers who can amplify its message to a global audience. Baxter emphasized that the charity’s aim goes beyond a single weekend of fundraising. “Our hope is that after Save Point concludes, we’ll have forged new connections with gamers and streamers who will continue to champion our cause,” she said.
“If we can introduce more people in this community to the work we do and why it matters, that would be a massive win. Success for us means walking away with a fresh cohort of supporters who are eager to game for us again because of the positive experience they’ve had.” Because this is Save Children’s first foray into a gaming‑focused fundraiser, the team anticipates a steep learning curve. “There are countless learning opportunities embedded in this event,” Baxter noted.
“The feedback we gather will be priceless, helping us refine and scale up future gaming‑related campaigns year after year.” In her remarks, Baxter lauded gamers and streamers as the "unsung heroes of fundraising," observing that the gaming arena is "setting a new, innovative standard" for charitable support. She highlighted a shared cultural thread among gamers: a love of narrative, imagination, and immersive worlds.
"When we channel that passion for play into tangible, real‑world change, we demonstrate just how potent the gaming community can be," she said. Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026.
The campaign seeks to shift the focus of the holiday season from consumerist gifts to essential supplies that children in crisis desperately need—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical holiday deliveries and the life‑saving provisions the charity aims to provide.
"Anything you can order with a tap of a screen can be delivered to your doorstep," she remarked. "But for millions of children this Christmas, it isn’t toys or sweets they’re waiting for—it’s the deliveries that will safeguard their lives and preserve their childhoods." Save Point is scheduled to run over two days, from December 5 to December 6, 2026.
During this window, participants can host their own fundraising livestreams, engage their audiences, and rally donations for the cause. Interested individuals are invited to register their intent via the provided link, which will also supply guidance on setting up a successful fundraising stream. The event aims to harness the power of community-driven content creation: streamers will broadcast gameplay, interact with chat, and encourage viewers to donate directly to Save the Children. By integrating donation prompts, challenges, and milestone rewards, the fundraiser seeks to keep audiences engaged and motivated throughout the marathon.
Moreover, the charity plans to feature special in‑game items or skins—crafted in collaboration with game developers—to further incentivize contributions. Beyond the immediate financial goal, Save Point aspires to cultivate a lasting network of gaming advocates. The charity intends to maintain ongoing dialogue with participating creators, offering them exclusive updates, behind‑the‑scenes looks at the impact of their contributions, and opportunities to collaborate on future campaigns.
This sustained engagement strategy reflects a broader trend in the nonprofit sector: leveraging digital culture to build enduring supporter relationships rather than one‑off donations. In summary, Save the Children’s Save Point represents a pioneering blend of philanthropy and digital entertainment.
By inviting gamers, streamers, and their audiences to rally around a shared humanitarian purpose, the charity hopes to set a precedent for how the gaming world can be mobilized for social good. The event promises not only to raise critical funds for children in need this Christmas but also to lay the groundwork for an ongoing partnership between the nonprofit and gaming communities, proving that play can indeed be a powerful catalyst for change.