Xbox Empowers Indie Developers in Emerging Markets

At the recent Gamescom Asia, Xbox highlighted its commitment to empowering creators across the continent. The company's Strategic Markets team, led by Agnes Kim, focuses on bringing exceptional games to the Xbox ecosystem, while fostering partnerships that go beyond content. Jun Shen Chia, global expansion lead for Southeast Asia, Taiwan, and Hong Kong, emphasizes that many developers in the region have global ambitions, and Xbox is dedicated to helping them achieve this goal. Chia notes that the Southeast Asian markets face unique challenges, including finding exposure and talent, but Xbox is committed to providing support through various initiatives, such as funding, education, and community engagement. The company's Developer Acceleration Program, ID@Xbox, and Game Camp Asia are just a few examples of how Xbox is working to empower indie developers in the region. By providing resources, knowledge, and opportunities, Xbox aims to help these developers succeed on the global stage, ultimately enriching the gaming ecosystem for both developers and players.