Preserving Video Game History: The Story of Bitmap Books

Bitmap Books is a unique video game book publisher that prioritizes design and aesthetics. Founded by Sam Dyer in 2014, the company has grown to become a leading producer of premium gaming books. Dyer's passion for graphic design and gaming led him to create Bitmap, with the goal of producing beautiful books that evoke nostalgia and provide a tangible connection to gaming's past. Over the years, the company has published numerous books on various gaming topics, including the Commodore 64, Amiga, and Sega Mega Drive. Dyer's approach to business is centered around creating products that he himself would want to buy, and his target audience is primarily males between 40 and 50 years old who share his passion for retro gaming. Bitmap's success can be attributed to its ability to deliver high-quality, well-designed books that provide good value for customers' money. The company's commitment to physical media and game preservation has made it a hub for the video game industry, with many of its books being archived in the British Library. Looking to the future, Dyer aims to expand Bitmap's partnerships with developers and studios to create unique artifacts that enhance the industry's connection to its audience. With collaborations with studios like SNK and Sega already under its belt, Bitmap is poised to become the go-to bookmaker for industry leaders.