This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, a live‑streamed event titled Save Point. The initiative, scheduled for December 5‑6, 2026, is designed to bring together gamers, content creators, and supporters in a collaborative effort to raise funds and awareness for children in need during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained. By leveraging the interactive and inclusive nature of gaming, the charity hopes to attract participants who might not be reached through traditional fundraising activities such as charity runs or gala dinners.
A key partnership for the event is with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. The collaboration underscores the growing trend of influencers using their platforms to champion social causes.
Baxter emphasized that the charity is keen to nurture these relationships beyond the immediate event, stating, "It would be incredible to reach more people in this community with information about the work we do and why it's important. I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The insights gathered will inform future campaigns, potentially expanding the scope to include tournaments, charity e‑sports leagues, and collaborative in‑game events that embed donation mechanics directly into popular titles. Baxter described gamers and streamers as "unsung heroes of fundraising" and highlighted that the gaming space is "setting a new, innovative standard" for charitable support. She elaborated on the cultural alignment between gaming and philanthropy: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift the narrative around Christmas for millions of children who, instead of receiving toys and sweets, are awaiting essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter illustrated this stark contrast, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event will be hosted on popular streaming platforms, allowing participants to set up personal fundraising livestreams, engage with viewers through chat, and showcase gameplay while encouraging donations.
Those interested can register their intent via a dedicated link, which will also provide guidance on technical setup, best practices for audience engagement, and tips for maximizing fundraising potential. Beyond the immediate financial goals, Save Point seeks to foster a lasting community of gamers who view charitable giving as an integral part of their online identity.
By creating a space where play and purpose intersect, the charity hopes to inspire ongoing support, whether through repeated streaming events, in‑game charity skins, or collaborative projects with game developers that allocate a portion of sales to child welfare initiatives. In summary, Save Point represents a strategic pivot for Save the Children, tapping into the expansive and highly engaged gaming audience to deliver critical resources to vulnerable children during the holiday season. The event not only promises to raise essential funds but also aims to set a precedent for how charitable organizations can harness digital entertainment ecosystems to drive social impact.
Participants, partners, and supporters are encouraged to join the cause, share their gaming experiences, and help ensure that every child receives the vital deliveries that truly matter this Christmas.