This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a live‑streamed event called Save Point. The concept emerged from a broader ambition to deepen the charity’s connection with the global gaming community, a sector that has grown into a powerful cultural and economic force.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point was "born out of a wider desire to engage more with the gaming community." She emphasized that the event offers a new avenue for supporters who might not be able to take part in traditional physical challenges such as marathons. "Save Point lets us reach gamers and streamers on their own turf, both through brand partnerships and individual participation. Not everyone can run a marathon, so an event like this is far more accessible and showcases what a different type of supporter can achieve," she explained.
The charity has teamed up with popular online creator and Twitch personality TheKapFantastic, who earlier this year helped raise more than £5,000 for Save the Children during a separate streaming session. Baxter said the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and the broader e‑sports ecosystem.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," she said. "I’ll consider the event a huge success if we walk away with a fresh crew of supporters who want to game for us again because of their experience with Save the Children." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential built into the event. "There are a lot of learning opportunities here.
This is our first time doing this type of fundraiser, so the feedback we receive will be invaluable and will help us design bigger and better gaming events year after year," she noted. Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable support.
She described the gaming community as a group of story‑loving, imaginative individuals who seek escape and adventure through play. "By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift public attention from the traditional festive focus on toys and sweets toward the essential supplies that millions of children will be awaiting this Christmas—items such as nutritious food, essential medicines, warm clothing, and safe shelter. Baxter underscored the stark contrast between a typical online shopping experience and the urgent needs of vulnerable children.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she remarked. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026. During this window, participating gamers will host live‑streamed sessions, engage their audiences in donation challenges, and showcase gameplay that ties back to the charity’s mission.
Viewers will have the opportunity to contribute directly through integrated donation links, and many streamers plan to offer unique incentives—such as in‑game rewards, shout‑outs, or exclusive content—to encourage higher levels of giving. To join the initiative, interested participants can sign up via a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, technical best practices, and branding assets to ensure a cohesive look across all streams.
The charity also promises to provide support staff to help troubleshoot any issues and to maximize the fundraising potential of each broadcast. Beyond the immediate financial goal, Save Point aims to build a lasting community of gamers who feel personally connected to Save the Children’s mission.
By fostering ongoing dialogue, sharing impact stories, and highlighting how each donation translates into tangible outcomes—such as delivering a warm blanket to a child in a conflict zone or providing life‑saving medication to a remote clinic—the charity hopes to convert one‑off donors into long‑term advocates. The event also aligns with a broader industry trend where gaming platforms and e‑sports organizations are increasingly leveraging their massive, engaged audiences for social good.
From charity tournaments in popular titles like Fortnite and League of Legends to in‑game purchase drives that allocate a portion of proceeds to nonprofits, the sector is proving that entertainment and philanthropy can coexist profitably. In summary, Save the Children’s Save Point represents a bold experiment in merging the immersive world of gaming with the urgent humanitarian needs of children worldwide. By tapping into the creativity, enthusiasm, and generosity of gamers and streamers, the charity hopes to deliver critical supplies to those who need them most, while also setting a precedent for future collaborations between the nonprofit sector and the digital entertainment industry.