This holiday season, Save the Children is set to roll out its very first gaming‑centric fundraiser, a two‑day event dubbed Save Point, which will blend live streaming, competitive play, and charitable giving into a single, accessible experience for gamers worldwide. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted to create a platform where both partners and individual supporters from the gaming world could get involved," Baxter explained. "Not everyone has the stamina or time to train for a marathon, but a gaming marathon is far more inclusive, allowing a wider range of people to contribute in a way that fits their lifestyle." The event will be anchored by a partnership with popular online content creator and streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising more than £5,000 for Save the Children earlier this year.
Baxter emphasized that the charity hopes the collaboration will be just the beginning of a longer‑term relationship with gamers, streamers, and their audiences. "Our ultimate goal is to reach deeper into this vibrant community and share the stories of the children we support," she said. "If we finish the event with a fresh cohort of gamers who are eager to join future campaigns because they’ve had a positive experience, we’ll consider it a massive win." Because Save Point is a brand‑new format for the organization, Baxter highlighted the importance of learning from the inaugural run.
"We’re entering uncharted territory, so the feedback we collect will be crucial for refining our approach and scaling up to even larger gaming‑focused fundraisers in the years to come," she noted. Baxter also praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is setting a new, innovative standard for charitable support. She described the community as one bound by a love of narrative, imagination, and the escapism that comes from immersive play.
"When we channel that passion into real‑world impact, we showcase just how powerful the gaming community can be in driving lasting change," she added. Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children desperately need during the festive season—items such as nutritious food, vital medicines, warm clothing, and safe shelter. "In the digital age, you can order almost anything with a tap of a screen," Baxter observed. "But for millions of children this Christmas, the most valuable deliveries aren’t toys or candy—they’re life‑saving essentials that protect their health, education, and future." She stressed that the campaign’s messaging is designed to remind donors that their contributions can directly replace the missing basics that many families lack during the holidays.
The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration portal, where they will receive detailed instructions on how to set up a fundraising livestream, choose a charity goal, and promote their stream to friends, followers, and the wider gaming audience. The platform will also provide tools for tracking donations in real time, enabling streamers to celebrate milestones and encourage further giving. Beyond the two‑day marathon, the organizers plan to incorporate a series of side activities, such as charity game tournaments, developer Q&A panels, and exclusive in‑game items whose purchase proceeds will go directly to Save the Children.
These additional elements are intended to keep the audience engaged throughout the event and to provide multiple avenues for supporters to contribute, whether through direct donations, merchandise purchases, or simply spreading the word. In preparation for Save Point, the charity has been working closely with gaming studios, platform providers, and influencer networks to ensure a smooth technical experience.
This includes securing stable streaming infrastructure, integrating donation overlays into popular streaming software, and creating promotional assets that highlight the impact of each contribution. Baxter expressed optimism that the event will not only raise significant funds but also foster a lasting sense of community among participants.
"When gamers see the tangible outcomes of their collective effort—like a child receiving a warm coat or a family gaining access to clean water—it creates a powerful feedback loop that motivates them to keep giving," she said. Looking ahead, Save the Children hopes that Save Point will become an annual fixture on the charity calendar, evolving each year with new games, fresh partnerships, and innovative fundraising mechanics. The organization envisions a future where the gaming sector routinely collaborates with humanitarian groups, turning leisure time into a catalyst for global good. For anyone interested in joining the cause, registration details are available through the official Save Point sign‑up page.
Once registered, participants will receive a comprehensive guide covering everything from technical setup to storytelling tips that help convey the urgency of the children’s needs to their audience. By combining the universal language of play with a clear, compassionate mission, Save Point aims to prove that digital entertainment can be a powerful engine for real‑world change. In summary, Save the Children’s Save Point event represents a pioneering step toward integrating the dynamic world of gaming with charitable fundraising. Through strategic partnerships, innovative engagement strategies, and a heartfelt commitment to the children who need it most, the charity is poised to set a new benchmark for how entertainment can serve humanity during the most generous time of the year.