Introducing New Game Plus: London Games Festival's Latest Consumer Expo

Marking its tenth anniversary, the London Games Festival has unveiled its 2025 lineup, which includes the debut of New Game Plus, a consumer-focused games expo. Running from April 2 to April 13, 2025, the festival will be headlined by New Game Plus, a two-day event showcasing over 30 games from around the world, including those featured in the Official Selection. The expo will take place on April 3 and 4 at the London Museum, and will be accompanied by an industry conference, with tickets set to go on sale in December. The festival will also include the BAFTA Game Awards, Now Play This, the Games Finance Market, and the Screen Play conference, among other events. Last year's festival drew over 100,000 attendees and saw participation from more than 4,100 games professionals, representing 41 countries.