This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a live‑streamed event dubbed "Save Point." The initiative, which will run over two days in early December, is designed to tap into the enthusiasm and reach of the video‑game community while raising vital funds for children in need. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers.
"We wanted a way to engage the gaming audience in a manner that felt natural for them," she said. "Traditional charity challenges like marathons are fantastic, but not everyone can take part in a physical endurance event. By creating a gaming‑centric fundraiser, we open the door to a much wider pool of supporters who can contribute in a format that fits their interests and lifestyle." The event will feature a partnership with popular online creator and streamer TheKapFantastic, who has previously helped Save the Children raise more than £5,000 earlier in the year. Baxter emphasised that this collaboration is just the beginning of a longer‑term strategy to forge lasting relationships with influencers in the gaming world.
"Our hope is that after Save Point we’ll have a growing network of gamers and streamers who understand our mission and are eager to champion it again in future campaigns," she explained. "If we walk away with a new crew of dedicated supporters who want to keep gaming for good causes, we’ll consider the event a massive success." Because this is the charity’s first foray into a gaming‑driven fundraiser, Baxter highlighted the importance of learning from the experience. "We’ll be gathering a lot of feedback—from participants, viewers, and partners—to refine our approach and scale up future events," she said.
"Each insight will help us design bigger, more impactful gaming initiatives year after year." Baxter also praised gamers and streamers as "the unsung heroes of fundraising," noting that the gaming sector is setting a new, innovative standard for charitable support. She pointed out that many gamers share a love of storytelling, imagination, and immersive worlds, and that this passion can be harnessed to drive real‑world change. "When we channel that enthusiasm into tangible action, we demonstrate just how powerful the gaming community can be in delivering lasting impact," she added. Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift public attention from the usual holiday gifts to the essential supplies that millions of children will be awaiting this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical consumer expectations and the urgent needs of vulnerable children.
"Anyone can order a gadget or a toy with a few clicks, but for countless youngsters this season, the most critical deliveries are those that sustain life and protect childhood," she remarked. The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams.
The charity encourages anyone with a passion for gaming—whether a casual player, a professional e‑sports competitor, or a content creator—to join the effort. By streaming gameplay, interacting with audiences, and encouraging donations, supporters can turn their hobby into a powerful fundraising engine. In addition to the live streams, Save Point will incorporate several interactive elements to boost engagement. These may include in‑game challenges, donation milestones that unlock special content, and collaborative missions where multiple streamers team up to achieve shared fundraising goals.
Such features aim to keep viewers invested and motivated to contribute throughout the two‑day window. The partnership with TheKapFantastic will serve as a flagship example of how individual creators can amplify the cause.
Having already demonstrated the ability to mobilise his audience for charitable giving, TheKapFantastic will host a marquee livestream, share personal stories about the children the charity serves, and showcase real‑time donation trackers. His involvement is expected to draw a sizable audience and inspire other creators to follow suit. Beyond the immediate financial impact, Save Point is intended to cultivate a lasting sense of community among gamers who care about social issues. By providing a platform where entertainment meets philanthropy, Save the Children hopes to embed charitable giving into the fabric of gaming culture.
"When players see that their favorite pastime can directly help a child in need, it creates a powerful emotional connection that goes far beyond a one‑off donation," Baxter said. The charity also plans to use the data and insights gathered from Save Point to inform future campaigns. Metrics such as total funds raised, viewer engagement rates, and participant feedback will be analysed to identify best practices and areas for improvement.
This evidence‑based approach will enable Save the Children to refine its outreach strategies and expand its impact within the gaming ecosystem. In summary, Save Point represents an innovative blend of digital entertainment and humanitarian aid.
By leveraging the reach of live streaming, the enthusiasm of gamers, and strategic partnerships with influential creators, Save the Children aims to deliver essential supplies to children who need them most this Christmas. The event invites anyone with a love of games to turn their screen time into a force for good, proving that even in virtual worlds, real‑world compassion can thrive. To get involved, interested individuals can register their interest via the official Save Point sign‑up page. Once registered, they will receive detailed instructions on how to set up a fundraising livestream, tips for engaging their audience, and information on how donations will be processed and allocated to support the charity’s life‑saving deliveries.