This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day event titled Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with live streaming to generate support for children in need during the most critical time of the year. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point gives us a platform to interact with gamers and streamers not only through formal partnerships but also through individual supporters," Baxter explained.
"While not everyone can complete a marathon, a gaming marathon is far more accessible, allowing us to demonstrate the impact that a different kind of participant can have." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year raised more than £5,000 for Save the Children during a separate campaign. This collaboration signals the charity’s intention to cultivate lasting relationships with influential figures in the gaming world beyond the immediate event. Baxter emphasized the long‑term vision: "Our goal is to reach a wider audience within the gaming sphere, sharing the story of what we do and why it matters.
Success for us would mean walking away with a fresh cohort of supporters who, after experiencing Save Point, are eager to game for our cause again." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter also highlighted the learning potential. "We’ll gather feedback that will be priceless for refining future events, enabling us to scale up and deliver even bigger, more impactful gaming experiences year after year," she said.
Describing gamers and streamers as "the unsung heroes of fundraising," Baxter noted that the gaming sector is "setting a new, innovative standard" for charitable support. She pointed out that gamers share a love of narrative, imagination, and escapism, which can be harnessed to drive real‑world change.
"When we channel that passion for play into tangible outcomes, we showcase just how powerful and influential the gaming community can become," she added. Save Point is a cornerstone of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift the public’s focus from traditional holiday gifts to the essential supplies that many children desperately need—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast: "Anything you can order online can be delivered with a click, but for millions of children this Christmas, it isn’t toys they’re awaiting; it’s life‑saving deliveries that protect their childhoods." Participants can join Save Point by registering their interest through the provided link, which also supplies guidance on setting up a fundraising livestream. Once registered, gamers can stream their gameplay, solicit donations, and engage their audiences with updates on the charity’s work.
The event encourages a variety of formats, from marathon gaming sessions to competitive tournaments, all tied to fundraising targets. The strategic timing of Save Point—coinciding with the holiday season—aims to capitalize on the heightened spirit of generosity while also highlighting the stark reality that many children will spend Christmas without the basics they need to survive. By framing the event as both entertainment and a conduit for essential aid, Save the Children hopes to inspire a new wave of donors who might not have engaged with traditional charity models.
In addition to the livestreams, the charity plans to feature exclusive in‑game items, digital badges, and thank‑you messages for donors, creating a sense of community and recognition among participants. These digital rewards serve both as incentives and as symbols of the collective effort to deliver critical supplies to vulnerable children. Looking ahead, Baxter expressed optimism that the success of Save Point will lay the groundwork for a series of gaming‑related initiatives.
"We see endless possibilities—whether it’s recurring charity streams, collaborative game development projects, or partnerships with e‑sports leagues. The feedback and relationships we build now will shape the future of how we engage with the gaming world," she said.
Ultimately, Save Point is more than a fundraiser; it is a statement about the evolving role of entertainment platforms in social impact. By uniting gamers, streamers, and audiences around a common purpose, Save the Children aims to demonstrate that the power of play can be redirected toward creating lasting, positive change for children worldwide. For those interested in taking part, the registration portal offers further details on how to set up a livestream, track donation progress, and connect with the charity’s support team.
Whether you are a seasoned streamer or a casual gamer looking to make a difference, Save Point invites you to turn your screen time into a force for good this holiday season.