This holiday season, Save the Children is set to roll out its very first game‑centric and livestream‑driven fundraising campaign, which it has christened "Save Point." The initiative is designed to harness the enthusiasm of the gaming community and translate it into tangible support for children in need during the most vulnerable time of the year. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted to create an event that felt natural for gamers, whether they are partnering with us as brands or taking part as individual supporters. Not everyone can run a marathon or climb a mountain, but a gaming marathon is far more accessible and showcases the unique ways a different type of supporter can make a difference." To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for the charity earlier in the year.
Baxter emphasized that this partnership is only the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and streaming platforms. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she said.
"I’ll consider the event a massive success if we walk away with a fresh crew of supporters who want to game for us again because of the experience they had." Because this is the charity’s first foray into a gaming‑focused fundraiser, Baxter highlighted the learning potential embedded in the event. "There are a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. In her view, gamers and streamers are often the "unsung heroes of fundraising," and the sector is "setting a new, innovative standard" for charitable support.
She elaborated on why the gaming world is uniquely positioned to drive change: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential items that many children will be waiting for this Christmas—food, medicine, warm clothing, and a safe place to sleep. Baxter illustrated the contrast with a vivid analogy: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for a two‑day window, from December 5 to December 6, 2026. During this period, participants will be able to join livestreams, compete in gaming challenges, and encourage their audiences to donate. The charity has set up a simple registration process: anyone interested can sign up through a dedicated link, after which they will receive guidance on how to set up a fundraising livestream, tips for engaging viewers, and resources to maximize the impact of their contributions. Beyond the immediate fundraising goal, Save Point aims to build a sustainable network of gaming advocates who will continue to champion the charity’s mission long after the event concludes.
Baxter envisions a future where gaming events become a regular fixture in the nonprofit sector, offering a scalable model that blends entertainment, community building, and philanthropy. "We want to prove that a gaming marathon can be as powerful as any traditional fundraiser," she said.
"If we can inspire a new generation of donors who see gaming as a vehicle for good, we’ll have created a lasting legacy." The charity also plans to capture data and insights from the event to refine future initiatives. Metrics such as total funds raised, viewer engagement rates, and participant feedback will be analyzed to identify best practices and areas for improvement.
This evidence‑based approach will help Save the Children fine‑tune its outreach strategies, ensuring that each subsequent gaming fundraiser can reach a broader audience and generate even greater support for children worldwide. In summary, Save Point represents a bold experiment at the intersection of digital entertainment and humanitarian aid. By inviting gamers, streamers, and their followers to rally around a common cause, Save the Children hopes to transform the festive season into a period of meaningful giving.
The organization invites anyone with a passion for gaming and a desire to make a difference to join the movement, register their interest, and help deliver the essential supplies that countless children are counting on this Christmas.