Independent Boxing Game Achieves Unprecedented Success with 1 Million Copies Sold

The indie-made boxing game, Undisputed, has reached a milestone of selling one million copies, a testament to the dedication and passion of its developers at Steel City Interactive. Founded by brothers Ash, Asif, and Asad Habib in 2020, the studio had no prior experience in game development but was driven by a love for boxing and gaming. Ash Habib, CEO of Steel City Interactive, recounts how the project began as a side endeavor, with the brothers teaching themselves game development skills and eventually securing licenses from the boxing industry. Despite initial skepticism from investors and publishers, the studio's perseverance and innovative approach ultimately won over key backers, including London Venture Partners and Novator. The game's success can be attributed to its authentic representation of boxing, featuring 50% more real fighters than the previous boxing game, as well as its engaging esports element, which includes official tournaments backed by the World Boxing Council. With a strong community and a growing esports scene, Steel City Interactive is poised for continued success, although the studio remains focused on refining its game rather than expanding rapidly. As the studio navigates the attention of larger industry players, its commitment to creating an authentic boxing experience remains unwavering.