This holiday season, Save the Children is set to roll out its very first game‑centric and live‑streaming fundraiser, an initiative dubbed "Save Point." The event is designed to harness the enthusiasm of gamers and the reach of online streaming platforms to generate vital support for children in need during the Christmas period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a way to interact with gamers and streamers that felt natural and inclusive," Baxter explained. "Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is accessible to a far wider audience. It gives us a chance to illustrate how different types of supporters can make a real impact." To bring the vision to life, the charity has teamed up with popular online content creator and streamer TheKapFantastic. TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year, will serve as a flagship ambassador for the campaign, leveraging his audience to amplify the cause.
Baxter emphasized that the partnership is only the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and streaming personalities. "Our goal is to keep the conversation going after the event ends," she said. "If we can introduce more members of this community to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters who might choose to game for us again in the future." She added that the success of Save Point will be measured not just by the amount of money raised, but by the new network of advocates it creates. "If we walk away with a fresh crew of enthusiastic gamers who feel a genuine connection to our mission, that will be a massive win," Baxter noted.
"Their experience with us could inspire them to host their own streams or organize similar events down the line." Because this is the charity’s first foray into a gaming‑focused fundraiser, Baxter highlighted the learning opportunities the event presents. "We’ll be gathering feedback from participants, partners, and viewers, which will be priceless for refining future campaigns. Each insight will help us design larger, more ambitious gaming events year after year," she said. Describing gamers and streamers as "the unsung heroes of fundraising," Baxter pointed out that the gaming world is rapidly setting a new, innovative standard for charitable support.
She observed that gamers share a love for storytelling, imagination, and immersive experiences, which can be redirected toward tangible, real‑world change. "When we transform our passion for play into a catalyst for lasting impact, we showcase just how powerful the gaming community can be," she affirmed. Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries that children most in need rely on—such as nutritious food, vital medicines, warm clothing, and safe shelter.
Baxter stressed the stark contrast between typical holiday shopping and the urgent needs of vulnerable children. "Anyone can order a toy with a few clicks, but for millions of children this Christmas, what they’re waiting for are life‑saving deliveries, not presents," she said. The event is scheduled for a two‑day window, running from December 5 to December 6, 2026.
During this period, participants can register their interest, receive guidance on setting up a fundraising livestream, and join a global community of gamers united by a common purpose. The registration portal will provide resources on how to integrate donation links, promote the cause on social media, and engage viewers with interactive challenges and milestones. In addition to the live streams, Save the Children plans to incorporate interactive elements such as in‑game charity skins, virtual badges for donors, and real‑time leaderboards that showcase top‑raising streamers.
These features aim to gamify the fundraising experience, encouraging friendly competition while keeping the focus on the underlying humanitarian mission. The charity also intends to spotlight stories from children who directly benefit from the deliveries, using short video clips and testimonials during the livestreams. By connecting donors with the faces and narratives behind the aid, the organization hopes to deepen empathy and drive higher levels of contribution.
Overall, Save Point represents an innovative blend of entertainment and philanthropy, leveraging the expansive reach of the gaming ecosystem to address urgent needs among children worldwide. Through strategic partnerships, immersive fundraising mechanics, and a clear emphasis on storytelling, Save the Children aims to set a precedent for how charitable organizations can collaborate with the gaming sector to achieve meaningful, lasting change. For anyone interested in participating, the registration link offers a straightforward sign‑up process, along with detailed instructions on technical setup, promotional best practices, and ways to maximize fundraising potential.
By joining Save Point, gamers not only get to enjoy their favorite pastime but also become part of a global effort to deliver essential supplies to children who need them most this Christmas.