Ubisoft Faces Class Action Lawsuit Over Alleged Data Sharing with Meta

A class action lawsuit has been filed against Ubisoft in the US District Court for the Northern District of California, alleging that the company shares its customers' personally identifiable information (PII) with Meta when they make purchases on Ubisoft's store or access games as a Ubisoft+ subscriber while logged into their Facebook accounts. The lawsuit claims that Ubisoft uses Meta's tracking Pixel to capture users' PII and transfer it to Meta, thereby exposing this sensitive information to potential misuse. The plaintiffs argue that this practice violates the Video Privacy Protection Act, which prohibits video service providers like Ubisoft from sharing PII without consent. The lawsuit seeks injunctive relief to protect the plaintiffs' PII from future disclosure without proper notice and consent.