This holiday season, Save the Children is set to roll out its very first game‑focused and live‑streaming fundraiser, an initiative dubbed "Save Point." The new event is designed to tap into the enthusiasm and reach of the gaming community, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen engagement with gamers. "Save Point gives us a platform to connect with the gaming world on multiple levels—through strategic partnerships as well as individual participants," she explained.
"Not everyone can commit to a marathon or a long‑distance bike ride, so an event like this is far more inclusive and showcases the diverse ways people can support our cause." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers and content creators beyond the event itself. "Our goal is to reach a wider audience within this vibrant community, sharing the story of what we do and why it matters," she said. "I would consider the event a massive success if, after it concludes, we have a fresh cohort of supporters who are inspired to game for us again because of the experience they had." Baxter also highlighted the learning potential inherent in the initiative.
"Because this is our first foray into a gaming‑centric fundraiser, the insights and feedback we gather will be priceless. They’ll help us refine and expand future gaming events, making each one bigger and more impactful than the last," she added.
In her view, gamers and streamers are "the unsung heroes of fundraising," and she believes the gaming industry is "setting a new, innovative standard" for charitable support. "There’s a shared understanding among game‑lovers that we’re a community that cherishes storytelling, imagination, and the escape into new worlds that play provides. By channeling that passion into tangible, real‑world change, we demonstrate just how powerful and influential the gaming community can be," Baxter noted.
Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign aims to shift the focus of the festive season from material gifts to essential deliveries that children in need are awaiting—such as nutritious food, vital medicines, warm clothing, and safe shelter.
"In today’s digital age, almost anything can be delivered to a doorstep with a tap on a screen," Baxter remarked. "But for millions of children this Christmas, it isn’t toys or sweets they’re hoping for—it’s the life‑saving provisions that will protect their childhoods and futures." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream.
By combining the excitement of gaming with the generosity of live streaming, Save the Children hopes to create a dynamic, inclusive fundraising model that resonates with a new generation of donors. The initiative reflects a growing trend where charitable organisations are exploring interactive, digital‑first approaches to mobilise support.
By leveraging the popularity of streaming platforms and the communal spirit of online gaming, Save the Children aims to not only raise funds but also foster lasting relationships with a demographic that values both entertainment and social impact. Through Save Point, the charity aspires to demonstrate that the power of play can extend far beyond the screen, translating into concrete assistance for children who need it most. The event promises to be a milestone in the organization’s fundraising strategy, paving the way for future collaborations that blend philanthropy with the ever‑evolving world of gaming. If you’re interested in joining the cause, you can register now to receive detailed instructions on how to set up your own fundraising livestream, connect with other participants, and contribute to delivering essential supplies to children worldwide during the holiday season.