This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an initiative dubbed Save Point. The event, scheduled for December 5‑6, 2026, merges the excitement of video games with the generosity of online audiences, creating a novel avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform that would let us interact with gamers and streamers not just as one‑off donors, but as partners in a shared experience,” Baxter explained. “Many people can’t commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible, allowing a wider range of supporters to get involved and see the impact they can have.” To give the event a strong digital foothold, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year.
This partnership underscores the organization’s strategy of leveraging established personalities within the gaming sphere to amplify its message and attract new donors. Baxter emphasized that the charity’s aspirations extend well beyond the two‑day event.
“Our goal is to cultivate lasting relationships with gamers, streamers, and their audiences,” she said. “If we can walk away from Save Point with a fresh cohort of supporters who are eager to host future gaming fundraisers, we’ll consider the initiative a resounding success.” She added that the event also serves as a learning laboratory: “Because this is our first foray into a gaming‑centric fundraiser, the feedback we gather will be priceless. It will help us refine and expand our approach, delivering even bigger and more impactful gaming events in the years to come.” Baxter praised the gaming community, calling gamers and streamers the "unsung heroes of fundraising" and noting that the sector is "setting a new, innovative standard" for charitable support.
She highlighted the shared values that unite gamers: a love of storytelling, imagination, and immersive worlds. "When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be," she remarked. Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026.
The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter pointed out the stark contrast between the convenience of modern delivery services and the urgent needs of vulnerable children: "Anyone can order a package with a tap of a screen, but for millions of children this Christmas, the deliveries they await are not toys or treats—they are life‑saving essentials that protect their childhoods." Participants interested in joining Save Point can register through the charity’s website, where they will receive guidance on setting up a fundraising livestream, choosing donation targets, and promoting their streams to maximize reach. The event encourages a variety of formats, from marathon gaming sessions and speed‑run challenges to collaborative multiplayer events, giving creators flexibility to tailor their approach to their audience.
By integrating gaming culture with philanthropy, Save the Children hopes to tap into a demographic that is often under‑represented in traditional fundraising channels. The organization believes that the interactive nature of livestreams—where viewers can see real‑time progress, chat with the streamer, and contribute instantly—creates a compelling narrative that drives higher engagement and donation rates. Looking ahead, Baxter expressed optimism that Save Point will lay the groundwork for an ongoing series of gaming‑based fundraisers.
"We envision a future where gaming events become a staple in our fundraising calendar, each one building on the lessons learned from the last," she said. "The community has shown a remarkable willingness to rally around a cause, and we’re excited to nurture that spirit for years to come." In summary, Save Point represents a strategic blend of entertainment and charity, inviting gamers worldwide to turn their screen time into tangible help for children in need. By harnessing the power of livestreams, community interaction, and the universal appeal of gaming, Save the Children aims to deliver critical supplies to those awaiting aid this Christmas, proving that a simple click can make a profound difference.