Unity Abolishes Runtime Fee

Following extensive discussions with its community, customers, and partners, Unity has decided to scrap its runtime fee. The move comes after the company faced significant backlash when it announced the fee last September, which would have been applied to every Unity game installation once certain revenue and installation thresholds were met. Unity had initially exempted games built on a Unity Personal license from the fee. In a recent statement, President and CEO Matt Bromberg acknowledged that the fee was at odds with the company's mission to make game development more accessible. As a result, Unity will revert to its existing subscription model based on seats, effective immediately. Bromberg stressed the importance of building trust with customers and delivering value at a fair price. He expressed confidence in the company's ability to drive growth and innovation through its software and services. The changes will not affect non-gaming industry clients. Unity has also announced modifications to its subscription plans, including a free Unity Personal license with a raised revenue ceiling of $200,000, and adjusted pricing for Unity Pro and Enterprise subscriptions starting January 1, 2025. According to Bromberg, these changes will enable Unity to continue investing in game development while fostering stronger partnerships with its customers.