This holiday season, Save the Children is set to roll out its very first gaming‑centric fundraising initiative, aptly named Save Point. The new venture merges the excitement of video games with the power of live streaming to rally support for children in need during the most vulnerable time of the year. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform where we could engage gamers not just as occasional donors but as active partners in our mission,” Baxter explained.
“Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone. A gaming‑focused event lowers the barrier to entry, letting a wider range of supporters contribute in a way that feels natural to them.” The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers, developers, and everyday gamers alike.
“Our goal is to keep the conversation going after Save Point ends,” she said. “If we can introduce more people in the gaming sphere to the impact of our work, we’ll have built a sustainable pipeline of supporters who will return for future campaigns.” Baxter envisions success not only in the amount of money raised but also in the community that forms around the event.
“A true win would be walking away with a new crew of gamers who feel inspired to keep playing for a cause,” she noted. “When participants experience the joy of fundraising through something they love, it creates a lasting emotional link to our mission.” Because Save Point is a maiden effort for the charity, Baxter highlighted the wealth of learning opportunities it presents. “We’re entering uncharted territory, so the feedback we collect will be essential for refining future gaming‑focused fundraisers,” she said. “Each insight will help us scale up, making subsequent events even more impactful and inclusive.” In her remarks, Baxter praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is beginning to set a new, innovative standard for charitable support.
She explained that the community’s shared love of storytelling, imagination, and immersive play creates a unique foundation for social good. “When we channel that passion into real‑world change, we demonstrate just how powerful the gaming audience can be,” Baxter asserted. Save Point forms part of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026. The campaign seeks to shift the seasonal narrative from gift‑giving to essential deliveries for children facing hardship.
Baxter illustrated the contrast: "Anyone can order a toy or a treat with a tap of a screen, but for millions of children this Christmas, the most critical deliveries are food, medicine, warm clothing, and safe shelter—not toys." The campaign underscores that, while consumer convenience is at our fingertips, many families lack the basics needed to survive the winter months. The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donation potential.
By blending the interactive nature of gaming with the immediacy of live streaming, Save Point aims to create a vibrant, participatory experience that encourages viewers to donate in real time while watching their favorite creators play. Beyond the immediate fundraising goal, the initiative hopes to spark a cultural shift within the gaming ecosystem, positioning charitable giving as a core component of the community’s identity. Baxter believes that as more gamers witness the tangible impact of their contributions—whether it’s a child receiving a warm coat or a family gaining access to clean water—they will be motivated to integrate philanthropy into their regular gaming habits. The event also offers educational moments for both creators and audiences.
Streamers will have the chance to learn best practices for transparent fundraising, while viewers can gain insight into the challenges faced by children worldwide. Baxter added, "When we combine entertainment with empathy, we create a powerful narrative that resonates far beyond the screen." In summary, Save Point represents an ambitious foray into a new fundraising frontier for Save the Children.
By leveraging the enthusiasm and reach of the gaming community, the charity aims to deliver life‑saving resources to children in need, while simultaneously forging lasting bonds with a demographic that has traditionally been under‑tapped for charitable outreach. The event promises to be a milestone in the evolution of digital philanthropy, demonstrating that play and purpose can coexist—and that together, they can change lives.
If you’re interested in joining the cause, you can register your interest through the official Save Point page. Once signed up, you’ll receive all the necessary information to set up your own fundraising livestream, connect with fellow gamers, and contribute to a cause that could make this Christmas truly meaningful for millions of children around the globe.