Majority of Brits Dismiss Creative Sector Careers as Legitimate Professions

A significant proportion of UK adults, approximately two thirds, do not perceive careers in the creative fields of gaming, film, television, animation, and visual effects as genuine professions. This finding emerges from a study conducted by Censuswide on behalf of Escape Studios, a specialized school for animation, gaming, and visual effects based in London. The survey, which involved 2,008 adults between August 12 and August 14, 2024, revealed that respondents ranked creative jobs lowest in terms of being considered 'real jobs', with law, accounting, and healthcare being viewed as more reputable careers. Nearly 40% of those surveyed believed that clear progression or a defined career ladder were key factors in determining whether a job is considered a 'real job'. However, less than half of the respondents viewed careers in the creative industries as legitimate, with 31% of parents and guardians expressing reluctance to advise their children to pursue careers in this sector due to concerns about job security, the need for industry connections, and low pay. Furthermore, the survey found that almost half of the UK adults polled believed that creative degrees are not taken as seriously as other degrees, with 61% being unaware of educational institutions that specialize in training for the creative sector. In response to these findings, Ian Palmer, principal of Escape Studios, expressed disappointment and emphasized the need to raise awareness about educational opportunities in the creative fields and to increase the visibility of careers in these areas. As a new academic year approaches, Palmer hopes that by challenging misconceptions and promoting the value of the creative sector, more students from diverse backgrounds will be encouraged to explore careers in visual effects, animation, and gaming.