Amazon Expands Its Gaming Reach: Beyond MMOs

Amazon's recent reveal of King of Meat marks a departure from its typical gaming strategy, which has focused on hardcore gamers and MMO fans. The company has had success with New World and Lost Ark, but is now diversifying its portfolio with games like King of Meat, a cartoonish co-op dungeon crawler. According to EMEA publishing director Jon Rosenblatt, Amazon is committed to developing and publishing high-quality games, regardless of genre. The company is expanding its reach to new platforms, including the Nintendo Switch, and is taking a more open approach to finding new games to publish. Rosenblatt cites three key pillars for Amazon's game selection: solid tech, creative teams, and IPs with growth potential. With a packed schedule at Gamescom, Amazon is poised to make new deals and expand its gaming presence. The company's success with Lost Ark and New World has led to a significant increase in interest from developers, who are drawn to Amazon's global reach and ability to offer additional resources and support. By giving developers the time and space they need to create high-quality games, Amazon aims to build a diverse portfolio of compelling experiences.