This holiday season, Save the Children is set to debut its very first gaming‑focused and streaming‑driven fundraiser, an event they have christened "Save Point." The initiative is designed to tap into the enthusiasm and reach of the video‑game community, offering a novel way for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers.
"Save Point was born from a wider desire to engage more with the gaming community," she explained. "We wanted to create something that resonated with both partners in the industry and individual fans who might not be able to take part in traditional fund‑raising challenges like marathons. This format is far more accessible, and it showcases the diverse ways people can support our cause." The event will be anchored by a collaboration with popular online content creator and live‑streamer TheKapFantastic, a figure who has already demonstrated a strong commitment to the charity by raising over £5,000 earlier in the year.
Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and streaming platforms beyond the immediate timeframe of the fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." She also highlighted the educational value of the venture.
"There are a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year." Baxter described gamers and streamers as "unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support.
She pointed out that many gamers share a love of narrative, imagination, and immersion in alternate realities, and that channeling that passion into real‑world impact can produce powerful results. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, which is slated to launch in November 2026.
The campaign seeks to draw attention to the fact that, for millions of children around the globe, the most vital gifts this Christmas are not toys or sweets, but essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter underscored this point, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026.
During this window, participants will have the opportunity to host their own fundraising livestreams, engage with their audiences, and encourage donations that will be directed toward Save the Children’s emergency relief and development programs. Those interested in taking part can sign up through a dedicated registration portal, where they will receive guidance on setting up a successful livestream, tips for maximizing audience engagement, and resources to help them tell compelling stories about the children they aim to help.
Beyond the immediate fundraising goal, the initiative aims to create a lasting community of gaming‑oriented advocates for the charity. By providing a platform where gamers can showcase their skills, share personal narratives, and rally their followers around a humanitarian cause, Save the Children hopes to embed charitable giving into the fabric of gaming culture.
This could lead to recurring events, collaborative streams with major game developers, and even in‑game charity drives that reward players with exclusive digital items for donating. In addition to the live streams, Save the Children plans to produce a series of behind‑the‑scenes videos and interviews with participating creators, highlighting the impact of each donation and illustrating how the funds are being used on the ground.
These stories will be disseminated across social media channels, reinforcing transparency and encouraging further participation. The organization also recognizes the potential for cross‑promotional opportunities. By partnering with game studios, hardware manufacturers, and esports teams, Save Point could integrate charitable elements directly into popular titles or tournaments, allowing players to contribute simply by playing or watching.
Such integrations would not only broaden the donor base but also embed a culture of philanthropy within the gaming ecosystem. Overall, Save Point represents a strategic move by Save the Children to diversify its fundraising portfolio, engage younger demographics, and harness the collective power of an ever‑expanding digital community. By aligning the charity’s mission with the passions of gamers and streamers, the organization hopes to generate sustainable support that extends well beyond the holiday season, ultimately delivering the essential goods and services that vulnerable children need to thrive.
For anyone eager to join the cause, the registration link provides all necessary details on how to get started, from technical setup to storytelling techniques. As the event approaches, Save the Children will continue to share updates, highlight participant milestones, and celebrate the community’s collective effort to make this Christmas a season of hope and survival for children worldwide.