This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising campaign, dubbed "Save Point." The initiative merges the excitement of video games with live streaming to create a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a platform where we could interact with gamers not just as donors but as partners," Baxter explained. "Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone. A gaming‑centric event opens the door for a much wider audience to get involved and demonstrate what a different kind of supporter can achieve." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This partnership highlights the growing trend of influencers leveraging their audiences for social good.
Baxter emphasized that the collaboration is only the beginning: "Our goal is to forge lasting relationships with gamers and streamers long after the event wraps up. If we can educate this community about the work we do and why it matters, we’ll have built a new cohort of advocates who will keep gaming for a cause." According to Baxter, the success of Save Point will be measured not just by the money raised but by the community it cultivates.
"I’ll consider it a huge win if, after the event, we walk away with a fresh crew of supporters who are eager to return for future gaming fundraisers because of the positive experience they had with us," she said. "There’s also a steep learning curve for us.
This is our first foray into this type of fundraiser, so the feedback we gather will be priceless and will help us design even bigger, more impactful gaming events year after year." Baxter praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming world is setting a "new, innovative standard" for charitable support. She observed that many gamers share a love of storytelling, imagination, and immersive worlds, and that channeling that passion into real‑world change demonstrates the sector’s power. "When we transform our enthusiasm for play into a catalyst for lasting, tangible impact, we showcase just how influential the gaming community can be," she added.
Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign aims to draw attention to the fact that for millions of children around the globe, the most vital gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and a safe place to sleep. Baxter highlighted the stark contrast between everyday consumer convenience and the urgent needs of vulnerable children: "Anything you can order with a tap of a screen can be delivered to your door, but for many children this season, it’s not toys or treats they’re waiting for—it’s life‑saving deliveries that protect their childhoods." The Save Point event will run over two days, from December 5 to December 6, 2026. Participants can sign up to host their own fundraising livestreams, with the charity providing resources and guidance on how to set up a successful stream.
Interested individuals are encouraged to register their interest via the provided link, where they will receive detailed instructions on creating a compelling broadcast, engaging viewers, and maximizing donations. By blending the interactive nature of gaming with the reach of live streaming, Save the Children hopes to tap into a demographic that is both tech‑savvy and socially conscious. The organization believes that this approach not only diversifies its fundraising portfolio but also cultivates a new generation of philanthropically minded gamers.
As the event unfolds, Save the Children will monitor engagement metrics, donation totals, and participant feedback to refine future initiatives. In summary, Save Point represents a strategic move by Save the Children to harness the enthusiasm and community spirit of gamers worldwide. Through partnerships with influencers like TheKapFantastic and a clear focus on accessibility, the charity aims to create an inclusive, entertaining, and impactful fundraising experience.
As the holiday season approaches, the organization invites anyone with a love for games to join the cause, turn their playtime into a force for good, and help deliver the essential items that many children desperately need this Christmas.