This holiday season, Save the Children is set to debut its first ever gaming‑focused fundraising campaign, a two‑day live event titled Save Point. The initiative, which blends video‑game play, livestreaming and charitable giving, is designed to tap into the enthusiasm of the gaming community and translate it into tangible support for children in need.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "We wanted a platform that would let us interact with the gaming world not just through one‑off partnerships, but in a way that invites individual supporters to take part," Baxter said.
"Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible and showcases how a different kind of supporter can make a real impact." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year raised more than £5,000 for the organization during a separate charity stream. The collaboration aims to blend the streamer’s sizable audience with the charity’s mission, creating a win‑win scenario where viewers can enjoy entertaining content while contributing to a vital cause. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers and content creators.
"If we can introduce more people in this space to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters," she explained. "I’ll consider the event a massive success if, after it ends, we have a fresh crew of gamers who want to keep playing for us because they’ve had a positive experience and see the difference their streams can make." Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the project.
"This is our first foray into a gaming‑centric fundraiser, so the feedback we receive will be priceless. It will help us refine our approach and scale up future events, making them even bigger and more effective year after year," she noted. In her remarks, Baxter described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming industry is beginning to set a "new, innovative standard" for charitable support. She argued that the shared love of narrative, imagination and immersive play among gamers provides a unique foundation for mobilising collective action.
"When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be in driving lasting impact," she said. Save Point forms a key part of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign seeks to shift public focus from traditional holiday gifts to the essential supplies that many children will be awaiting this Christmas—food, medicine, warm clothing and safe shelter.
Baxter underscored this message, noting, "Anything you can order with a tap of a screen can be delivered to a doorstep. For millions of children this season, it isn’t toys they need, but life‑saving deliveries that protect their childhoods." The event itself is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration link, which will also provide guidance on setting up a fundraising livestream, choosing donation platforms, and promoting the cause to their own audiences. By combining the excitement of live gaming with a clear charitable purpose, Save Point aims to generate both immediate funds and long‑term advocacy.
Beyond the immediate financial goal, the charity hopes the event will foster a deeper understanding among gamers about the challenges faced by children worldwide. By highlighting stories of vulnerability and resilience, the livestreams will serve as a bridge between virtual worlds and real‑life hardships, encouraging viewers to consider how their digital hobbies can translate into meaningful assistance. In summary, Save Point represents an innovative step for Save the Children, leveraging the reach and enthusiasm of the gaming community to deliver essential aid to children during the holiday season. With the support of influential streamers like TheKapFantastic and the strategic vision of leaders like Fiona Baxter, the event aspires to set a precedent for future collaborations between the charitable sector and the ever‑growing world of interactive entertainment.