Sporty Group Expands into Mobile Gaming with Sociable Soccer Acquisition

In a strategic move, the sports media platform Sporty Group has acquired the arcade-style football game series Sociable Soccer, developed by Tower Studios. This acquisition signifies Sporty Group's foray into the mobile and video gaming market. The company will now oversee the global release of the game, which is a spiritual successor to the classic Sensible Soccer series, designed by Tower Studios' CEO and creative director, Jon Hare. Following its release on Steam and Nintendo Switch in late 2023, Sociable Soccer 24 is set to launch on Xbox and PlayStation later this year. Under the acquisition, Hare will continue to lead the development of Sociable Soccer, leveraging Sporty Group's resources. As the owner of the betting and gaming brand SportyBet, sports app Sporty.com, and operator of SportyTV, which broadcasts live premium sports in Nigeria and Ghana, Sporty Group is poised to expand its reach. Hare expressed his enthusiasm for the partnership, stating, "Joining the Sporty Group enables our development team to focus on designing and creating engaging games for multiple platforms and gamers, backed by a successful and growing sports entertainment conglomerate." Gregory Parsons, vice president of business development at Sporty Group, added, "After meeting with Jon and his team, it was clear that we shared the same vision, and we're excited to have them on board. We have ambitious plans for Sociable Soccer, and this marks the beginning of an exciting journey."