Playfusion's Ascendant Rises from the Ashes of Lightseekers

UK-based developer Playfusion has unveiled its latest game, Ascendant, an online multiplayer shooter that promises to shake up the genre with its dynamic matches and innovative gameplay mechanics. The title's random events and adaptive strategies are designed to keep players on their toes, making each match a unique experience. According to Playfusion's founder, Mark Gerhard, the team is thrilled with the initial response to the game, with players, influencers, and press praising its fresh take on the genre. However, the studio is aware that the real challenge lies ahead, as it aims to deliver on the hype and create a game that will resonate with a wider audience. Gerhard reveals that the game is just the tip of the iceberg, as the studio has a broader transmedia vision that it has been working on for nine years. The vision includes a TV show, with a pilot written by the creators of the animated Netflix series Arcane, as well as plans to integrate the game with the show using innovative technology. The studio's transmedia ambitions are not new, as its debut title, Lightseekers, was also designed as a multi-platform experience. However, the collapse of a key partner, Toys R Us, forced the studio to re-evaluate its plans. Gerhard acknowledges that building a successful transmedia brand is a daunting task, requiring each product to stand out in its respective field and a significant investment from fans. Despite the challenges, Gerhard is convinced that transmedia is the future of the gaming industry and that Playfusion's approach will pave the way for others to follow. The studio's focus is now on polishing the Ascendant game, with a beta launch on the horizon. Gerhard recognizes that the game is entering a crowded market, but he is confident that its unique features and the team's expertise will help it stand out. With a solid marketing strategy in place, the studio is aiming to attract a dedicated audience and grow from there. As Gerhard concludes, the team is determined to defy convention and make a significant impact on the gaming industry with Ascendant.