Ex-Modern Wolf Staff Launch Secret Sauce, A New Visibility Agency

George Willard and Sophie Atkin, former employees of Modern Wolf, have joined forces to establish Secret Sauce, a new agency focused on boosting visibility. Willard, previously the head of brand, and Atkin, the senior communications manager, aim to leverage their expertise to help self-publishers and offer expert branding advice. The agency's primary objective is to provide support for independent publishing titles, facilitate game discovery, and secure partnerships. Notable clients already on board include Goose Byte, Wallride Games, and Fireshine. According to Willard, the concept of Secret Sauce emerged from a desire to address the recurring challenges faced by developers and publishers in the gaming industry. The catalyst for turning this idea into reality was a company-wide call that hinted at potential job losses. Atkin emphasized that Secret Sauce is committed to transparency and straightforward communication, whether it's about pricing or understanding clients' needs, and will not rely on overblown promises or overly complex technology.