SAG-AFTRA Aims to Exhaust All Options Before Considering a Strike

Eight months have passed since SAG-AFTRA members voted in favor of a strike authorization in the games industry due to stalled negotiations over the Interactive Media Agreement. Despite ongoing bargaining with companies like Activision, EA, and Epic Games, a deadlock remains. The main issue is AI protection for performers, with the union seeking comprehensive protections for all members. SAG-AFTRA executive director Duncan Crabtree-Ireland explains that while companies have agreed to some protections, they have refused to extend them to all members. The union is committed to not leaving any members behind and is seeking basic protections that are consistent with agreements reached with other companies. Crabtree-Ireland mentions that the union has made progress in other areas, such as negotiating protections with major record labels and TV animation companies without going on strike. However, the resistance from game studios is puzzling, and the union is considering all options, including a strike, to achieve its goals. Voice actor and chair of the Interactive Media Agreement negotiating committee Sarah Elmaleh emphasizes that the union is fighting for protections that are unique to performers and are essential for their careers. The pair notes that the public has been supportive of the union's efforts, and companies that underestimate the importance of treating workers fairly may face backlash. With negotiations at a standstill, a strike is becoming increasingly likely, but the union is committed to exhausting all options before taking that step.