Reviving the Spirit of E3: A New Era for the Gaming Industry

Last week in Los Angeles was a promising start. Despite the various names it's been called – Summer Games Fest, Not-E3, or E3 lite – the event delivered some notable announcements, playable games, and well-organized showcases. The success of these events, however, largely depends on the lineup of games. Geoff Keighley's Summer Games Fest showcase was well-executed, with a good pace, strong opening message, and decent variety, but it lacked a show-stopping moment. PlayStation's lineup, consisting of Astro Bot, Concord, and LEGO Horizon Adventures, holds promise but doesn't quite live up to the likes of God of War or Spider-Man. Nevertheless, their physical presence in LA was significant, allowing media to meet developers and play their lineup for the first time since 2018. Xbox, on the other hand, stole the show with a string of major reveals, including blockbuster brands, new IP, and returning fan favorites. Ubisoft also had an event, focusing on its immediate lineup, including Star Wars Outlaws and Assassin's Creed Shadows. IGN Live, a dedicated fan event, did a good job, especially considering it was pulled together in just a few months. The overall event, while not a blockbuster show like E3s of the past, presented a promising lineup, including Call of Duty, Assassin's Creed, Dragon Age, and Monster Hunter. To emerge from the ashes of E3, the industry needs to work together, with a stronger slate, more business elements, and coordination. Competition is good, but it's essential for event organizers to remember that this week doesn't belong to any one of them. By supporting the wider ecosystem, the entire industry benefits. A bit of collaboration and co-ordination is necessary to create a successful event. As the saying goes, 'a rising tide lifts all boats.' A successful event benefits not just the organizer but the entire industry. With a stronger release slate, variety of event options, and co-ordination, the gaming industry can have its 'gaming Christmas' back again. The foundations for E3 2.0 are there; it's up to the industry to make it happen.