Offbrand Launches New Games Publishing Label, Offbrand Games

Offbrand, a content studio, has expanded its operations into the gaming industry with the introduction of its publishing arm, Offbrand Games. This development was announced at IGN Live, where content creator Ludwig Ahgren revealed his partnership with Jason 'Thor' Hall, the founder of Pirate Software, an independent game studio. The first game to be published by Offbrand Games is the sequel to Aether Studio's Rivals of Aether, a platform fighter that initially launched in 2017. Hall expressed his desire to prevent independent studios from being exploited by larger publishers, stating, 'I've seen many creators wanting to establish publishing houses, but it's disheartening to see indie studios being taken advantage of.' Ahgren shared his vision for Offbrand Games, saying, 'The goal is to enable developers to focus on creating the best possible game, and then I can help showcase their work to a wider audience.' Offbrand was founded in 2022 by Ahgren and Nick Allen, president of Mogul Moves. According to Allen, the company's mission from the outset was to foster stronger relationships between creators and game developers, and to create partnerships that benefit all parties involved.