Managing Online Toxicity: Challenges and Solutions

The issue of online toxicity has been on the rise, with 76% of people experiencing some form of toxicity between 2021 and 2023. This is partly due to the COVID-19 pandemic, which led to increased gaming activity and a sense of isolation, resulting in decreased empathy among players. Micaela Hays, from Unity, attributes this trend to the normalization of toxic behavior in the early days of gaming, which has been perpetuated by the anonymity of online interactions. To address this issue, Hays suggests that companies must take responsibility for creating a safe environment for their players. She also highlights the importance of educating players about acceptable behavior and promoting a culture of respect. One approach to tackling online toxicity is through the use of machine learning tools, such as Unity's Safe Voice, which combines transcription with tonal analysis to monitor and manage online interactions. This tool can help identify and mitigate toxic behavior, while also protecting moderators from the negative effects of exposure to toxic content. However, Hays acknowledges that automated systems are not foolproof and that human intervention is still necessary to evaluate and take action on selected data. Ultimately, creating a safe and respectful online community requires a multifaceted approach that involves education, moderation, and a commitment to fostering a positive and inclusive environment.