Sony Maintains Affordable Pricing for Concord, Its Upcoming Live Service Title

Following the success of Helldivers 2, Sony has adopted a similar pricing strategy for its upcoming live service game, Concord, a hero shooter. Listings on the Australian PlayStation Store reveal that the standard edition of the game is available for pre-order at AU$59.95, mirroring the price point of Helldivers 2. Further verification on the US and UK stores confirms price tags of $39.99 and £34.99, respectively, deviating from the typical $70 price tag for AAA games in the current generation. This approach likely contributed to Helldivers 2's remarkable sales, with 12 million copies sold in 12 weeks, making it the fastest-selling PlayStation game to date. The pricing strategy for Concord, announced during the State of Play showcase, aligns with Sony's shift towards live service games, which often require larger player bases to thrive. By reducing the entry price, Sony aims to attract a broader audience. Speculation about Concord being free-to-play appears to be dispelled by the store listings. The current console generation initially faced backlash due to the increased price of AAA games to $70, and as development costs continue to rise, there is uncertainty about potential future price increases, although some industry leaders believe certain titles could justify even higher prices.