This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraiser, a venture they have named "Save Point." The initiative is designed to tap into the vibrant world of video games and online streaming, offering a novel avenue for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted to create something that resonated with gamers and streamers, not just as a one‑off event but as a lasting partnership," she explained. "The idea was to craft an experience that felt natural for people who spend hours in virtual worlds, turning that passion into tangible help for children in need." Baxter highlighted the accessibility of the format, noting that unlike traditional endurance challenges such as marathons, a gaming marathon can be joined by a far wider audience.
"Not everyone has the time or physical ability to run a marathon, but almost anyone can sit down at a console or PC and play for a few hours," she said. "Save Point gives us a platform to showcase how diverse supporters can make a difference, whether they’re seasoned streamers with large followings or casual players who simply love to game." The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership exemplifies the kind of collaboration the organization hopes to nurture moving forward. Baxter expressed optimism that the event will lay the groundwork for ongoing relationships with gamers, influencers, and their audiences.
"If we can introduce more people in this space to the work we do and why it matters, we’ll have created a new pool of advocates who might return for future campaigns," she said. "A successful outcome for us would be walking away with a fresh crew of supporters who want to keep gaming for the cause because of the experience they had with us." Because Save Point is a first‑time effort for the charity, Baxter emphasized the learning potential embedded in the event. "We’re gathering feedback in real time, which will be invaluable for refining our approach and scaling up future gaming‑focused fundraisers," she noted. "Each insight helps us design bigger, better events year after year, ensuring we stay at the forefront of innovative fundraising." Describing gamers and streamers as "the unsung heroes of fundraising," Baxter pointed out that the gaming sector is beginning to set a new, creative standard for charitable support.
She observed that many gamers share a love for storytelling, imagination, and escapism, values that can be harnessed for real‑world impact. "When we channel that enthusiasm into something that changes lives, we demonstrate just how powerful the gaming community can be," she said.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which is slated to launch in November 2026. The campaign aims to draw attention to the fact that, for millions of children around the globe, the most crucial gifts this Christmas are not toys but essential supplies such as food, medicine, warm clothing, and safe shelter.
Baxter underscored this point, stating, "Anything you can order with a click can be delivered to your door, but for many children this season, it’s not games or gadgets they’re waiting for—it’s the deliveries that will literally save lives and protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to take part, receive guidance on setting up a fundraising livestream, and learn how to engage their own audiences in the cause. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a memorable and effective fundraising experience that resonates with a new generation of donors.
In summary, Save Point represents a strategic move by Save the Children to embrace digital culture and leverage it for social good. By partnering with influential streamers, offering an inclusive format, and embedding the event within a larger campaign that highlights the stark needs of children during the holiday season, the charity aims to set a precedent for how the gaming world can contribute to lasting, positive change. The organization looks forward to the insights gained from this inaugural effort and anticipates building a lasting bridge between the gaming community and humanitarian action.