This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an initiative christened Save Point. The concept, according to senior fundraising manager Fiona Baxter, emerged from a broader ambition to deepen the organization’s connection with the gaming community. "Save Point gives us a platform to interact with gamers and streamers in ways that go beyond traditional partnerships," Baxter told GamesIndustry.biz.
"Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is far more inclusive. It allows us to illustrate how a different kind of supporter can make a tangible impact." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for Save the Children through his own channel.
Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and their audiences even after the event concludes. "Our goal is to reach a wider slice of the gaming community with clear information about what we do and why it matters," she said.
"If, after the event, we have a fresh cohort of supporters who are eager to log in and play for the cause again, we’ll consider that a major win." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential inherent in the experiment. "The feedback we gather will be priceless, helping us refine and expand future gaming events year after year," she noted. She also praised gamers and streamers as "the unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable support.
"Gamers share a love of narrative, imagination, and escape into new worlds through play. When we channel that passion toward real‑world change, we showcase just how powerful and influential the gaming community can be," Baxter explained. Save Point is a key element of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift the focus of the holiday season from material gifts to essential supplies for children in need—food, medicine, warm clothing, and safe shelter. Baxter pointed out the stark contrast between the convenience of modern delivery services and the urgent needs of vulnerable children. "You can order almost anything with a tap of a screen and have it delivered to your doorstep," she said. "For millions of children this Christmas, however, the deliveries they’re waiting for aren’t toys or sweets—they’re life‑saving essentials that protect their health and their right to a safe childhood." The two‑day Save Point event is scheduled for December 5‑6, 2026.
Participants will be able to register their interest through a dedicated link, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donation totals. By blending entertainment with philanthropy, Save Point aims to demonstrate that gaming can be more than just a pastime—it can serve as a catalyst for social good. The charity hopes that the event will not only raise funds but also inspire a lasting community of gamers who view charitable giving as an integral part of their online experience. As Baxter summed up, "When we turn the joy of gaming into a force for real‑world, lasting change, we prove that the gaming community has the capacity to make a profound difference in the lives of children worldwide."