This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising campaign, dubbed Save Point. The initiative, which blends video‑game play with live‑streamed charity drives, aims to tap into the enthusiasm of the gaming community while raising vital funds for children in need. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "We wanted a platform that would let us interact with the gaming world on both a partnership level and an individual supporter level," Baxter explained.
"Not everyone has the stamina or time to train for a marathon, but a gaming marathon is far more inclusive. It lets us illustrate how a different kind of supporter can make a tangible impact." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year raised more than £5,000 for the charity through his own channel. Baxter emphasised that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers and streaming platforms even after the two‑day event concludes. "Our goal is to reach a wider audience within this vibrant community, to educate them about the critical work we do and why it matters," she said.
"If we walk away with a fresh cohort of supporters who are eager to game on our behalf again, that would be a massive win." Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the experience. "This is our first foray into a gaming‑centric fundraiser, so the feedback we receive will be priceless. It will help us refine and scale up future gaming events, making them bigger, better and more impactful each year." She described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable engagement.
"There’s a shared understanding among game‑lovers that we are a community that cherishes storytelling, imagination and the escape into new worlds that play provides. When we channel that passion into real‑world change, we demonstrate just how powerful and effective the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign shines a light on the stark reality that, for millions of children this Christmas, the most coveted gifts will be essential supplies—food, medicine, warm clothing and a safe place to sleep—rather than toys or confectionery.
"In the digital age, you can have almost anything delivered to your doorstep with a few taps on a screen," Baxter observed. "But for countless children this holiday season, the deliveries they are waiting for are life‑saving essentials that protect their health and future." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up through the official registration link, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging viewers, and resources to maximise donations. By merging the excitement of gaming with the spirit of giving, Save the Children hopes to create a new tradition that not only entertains but also delivers critical aid to children who need it most. Beyond the immediate fundraising goals, the event also seeks to foster a sense of community among gamers who share a common purpose. Baxter believes that by highlighting stories of children who benefit from the donations, streamers can create compelling narratives that resonate with audiences, encouraging longer watch times and larger contributions.
"When you watch a streamer you care about, you’re more likely to donate because you feel part of their journey," she added. "That emotional connection is something we can harness to drive meaningful change." In addition to the live streams, Save Point will feature interactive challenges, in‑game charity skins, and exclusive digital rewards for donors. These elements are designed to keep viewers engaged throughout the two‑day marathon, offering them multiple ways to participate and support the cause. The partnership with TheKapFantastic also includes a series of pre‑event videos where he discusses the importance of the campaign, shares personal stories of why he supports Save the Children, and offers tips for other creators looking to host their own charity streams.
This collaborative approach aims to build a network of influencers who can amplify the message far beyond the initial audience. Overall, Save Point represents a forward‑thinking blend of entertainment and philanthropy. By leveraging the reach and passion of the gaming community, Save the Children hopes to set a precedent for how charities can innovate fundraising in the digital era, delivering vital aid to children worldwide while cultivating a new generation of socially conscious gamers.