This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point. The campaign, scheduled for December 5‑6, 2026, blends live video game streaming with charitable giving, inviting both seasoned gamers and casual players to contribute to a cause that affects millions of children worldwide.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted to create something that resonated with gamers on their own terms," Baxter explained. "Not everyone can sign up for a marathon or a bike ride, but virtually anyone can log in, stream, and raise funds from the comfort of their own home. Save Point gives us a platform to reach supporters who might otherwise never encounter our work." The event is being powered in partnership with popular online content creator and streamer TheKapFantastic, who has a proven track record of raising money for the charity—over £5,000 was donated during a previous collaboration earlier this year.
Together, Save the Children and TheKapFantastic aim to attract a diverse audience of viewers, donors, and fellow creators, all united by a shared passion for gaming and a desire to make a tangible difference. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and the broader digital entertainment ecosystem. "Our hope is that after Save Point we’ll have a growing network of ambassadors who understand our mission and are eager to champion it in future events," she said.
"If we walk away with a fresh crew of supporters who want to keep gaming for us, that will be a massive win." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization views the event as a learning laboratory. "We’ll be gathering feedback from participants, viewers, and partners to refine our approach," Baxter noted.
"The insights we gain will help us design even bigger, more impactful gaming events in the years to come." Describing gamers and streamers as the "unsung heroes of fundraising," Baxter highlighted how the gaming world is pioneering new ways to mobilize resources for social good. She pointed out that gamers share a common love of storytelling, imagination, and immersion—qualities that can be harnessed to drive real‑world change.
"When we channel that enthusiasm into charitable action, we demonstrate the profound influence the gaming community can wield," she said. Save Point is a central component of the larger "The One Delivery That Matters" campaign, which launches in November 2026. This broader initiative seeks to shift public focus from traditional holiday gifts to the essential supplies that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast between consumer expectations and the reality faced by vulnerable children: "Anyone can order a gadget or a toy with a click, but for millions of youngsters this Christmas, the most urgent deliveries are those that protect their health and wellbeing." The charity hopes the event will not only raise funds but also raise awareness about the pressing needs of children in crisis zones. By leveraging the reach of live streaming platforms, Save Point aims to broadcast stories of impact, showcase the faces behind the donations, and illustrate how each contribution translates into life‑saving assistance on the ground. Participants interested in joining Save Point can sign up through the official registration link, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources to maximize donation totals. The charity will provide promotional assets, such as overlay graphics, donation trackers, and suggested talking points, to help streamers maintain a consistent message throughout the event.
In addition to individual streamers, Save Point encourages collaborative efforts—gaming clans, esports teams, and online communities are invited to coordinate joint streams, host tournaments, or organize marathon gaming sessions. These collective actions can amplify donation totals and foster a sense of camaraderie among participants, further strengthening the bond between the gaming world and humanitarian work.
Looking ahead, Baxter expressed optimism that the success of Save Point could pave the way for a series of recurring gaming fundraisers, each building on the lessons learned and expanding the charity’s digital footprint. "The gaming sector is evolving rapidly, and we want to be at the forefront of that evolution, using technology and entertainment to drive meaningful change," she concluded. Overall, Save Point represents a bold experiment in merging entertainment with empathy, offering a novel avenue for people to contribute to a cause that matters deeply to children across the globe.
Whether you are a seasoned streamer, a casual gamer, or simply someone who wants to make a difference this holiday season, the event provides an accessible, engaging, and impactful way to help ensure that every child receives the essential deliveries they need to stay safe, healthy, and hopeful.