This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, titled Save Point. The event merges the excitement of video games with live streaming to create a novel way for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform that would let us interact with gamers and streamers on a level that feels natural for them," Baxter explained.
"Not everyone can sign up for a marathon or a long‑distance bike ride, so a gaming marathon is a more inclusive option that still generates significant impact." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year raised over £5,000 for Save the Children during a separate campaign. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers in the gaming world. "If we can introduce more people in this space to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters," she said. "A successful outcome for us would be walking away with a fresh cohort of gamers who are eager to host future streams or events on our behalf." Because Save Point is a first‑time effort, the team anticipates a steep learning curve.
"We’ll be gathering feedback from participants, viewers, and donors throughout the two‑day window," Baxter noted. "That insight will be essential as we refine the format and scale up for larger, more ambitious gaming fundraisers in the years to come." Baxter also highlighted the often‑overlooked role that gamers and streamers play in charitable fundraising, calling them "the unsung heroes of philanthropy." She pointed out that the gaming arena is beginning to set a "new, innovative standard" for how charitable causes can be championed.
"Gamers are storytellers at heart. We love immersive narratives, creative worlds, and the sense of escape that games provide.
When we channel that passion toward real‑world change, we demonstrate the extraordinary power of the gaming community to drive lasting impact." Save Point is a component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter.
Baxter underscored this message, saying, "In the digital age, you can order almost anything with a few taps, but for millions of children this season, the most critical deliveries are not toys, but life‑saving essentials." The event is scheduled for December 5‑6, 2026. During those 48 hours, participants will stream gameplay, host challenges, and interact with viewers, all while encouraging donations to the cause.
Interested individuals can sign up through the provided registration link, which also supplies guidance on setting up a fundraising livestream, selecting donation platforms, and promoting the event to their audiences. Beyond the immediate fundraising goal, Save Point aims to create a lasting community of gamers who feel a personal connection to Save the Children’s work.
By offering a platform that aligns with their interests, the charity hopes to transform casual supporters into long‑term advocates. Baxter believes this approach could open doors to future collaborations, such as charity tournaments, in‑game item sales that funnel proceeds to the organization, and co‑created content that educates gamers about global child welfare issues.
The partnership with TheKapFantastic also serves as a proof of concept. Earlier this year, the streamer’s solo effort raised more than £5,000, proving that individual creators can mobilize substantial sums when they align their brand with a cause. The upcoming event will scale that model, bringing together multiple streamers, gaming clans, and community groups to amplify the impact.
In addition to monetary contributions, Save Point will generate valuable data on donor behavior within the gaming ecosystem. Metrics such as average donation size, peak donation times, and viewer engagement rates will inform future campaigns and help the charity fine‑tune its outreach strategies. Overall, Save the Children’s foray into the gaming world reflects a broader trend of nonprofits embracing digital culture to reach new audiences.
By leveraging the storytelling power, community spirit, and technological infrastructure of gaming, the organization hopes to set a benchmark for other charities looking to innovate. If you’re a gamer, streamer, or simply someone who enjoys watching live gameplay, Save Point offers a unique opportunity to turn your hobby into a force for good.
Register now, set up your stream, and join a growing movement that proves play can be a powerful catalyst for change.