Lego's Future in Gaming: A New Era with Fortnite

The Lego Group has a long history of success in the video game industry, with a vast catalog of titles that includes licensed classics like Lego Star Wars and more recent games based on the Lego brand, such as Lego 2K Drive. However, the company's strategy is now shifting towards a new key area of focus: Fortnite. Following Kirkbi's $1 billion investment in Epic Games in 2022, the two companies have been working together to bring Lego experiences to the popular battle royale game. The launch of Lego Fortnite and Lego Islands in Fortnite has marked the beginning of a new era for the company's video game portfolio, with a focus on supporting both Lego and Epic-created experiences, as well as those developed by the wider community. The goal is to enable creators to build new and innovative experiences within the Lego universe, using the company's digital assets and tools. By opening up the digital Lego brand to the community, the company hopes to expand its games offering and generate new ideas that can become major parts of the Lego catalog. The team at Lego is also actively developing their own experiences within Fortnite, such as the Lego Obby Fun Island, which launched in February. While the focus on Fortnite is currently taking up a significant amount of resources, the company is committed to continuing to develop traditional Lego games, with a key objective of bringing diversified gameplay to the world. The partnership with Epic Games is seen as a key priority, with opportunities for crossovers with other brands, such as the recent introduction of Star Wars characters into Lego Fortnite.