Revolutionizing Game Publishing: Re-koup's Data-Driven Approach

The popularity of game publishers among gamers can be easily gauged on social media platforms. While some big studios have a devoted fan base, many others are criticized for imposing unwanted live service models or prioritizing profits over player experience. However, publishers play a crucial role in promoting the success and financial health of game developers. With the traditional AAA model facing significant threats, opportunities arise for innovators to evolve and improve the publishing process. Sebastian Bastani, a AAA publishing veteran, left a successful career in the food industry to pursue his passion for games. After heading Activision Blizzard's Nordic sales operations and working at Funcom, Bastani founded Re-koup to redefine the publishing model. By leveraging his extensive experience and data-driven approach, Re-koup aims to put studios first and provide them with the tools and support needed to succeed. The company offers various services, including fundraising, self-publishing, and long-tail revenue management. Re-koup's unique approach focuses on maximizing sales and revenue for studios, without requiring ongoing title support or creative control. The company's early numbers are impressive, with notable successes such as Papa's Quiz and Inspector Schmidt: A Bavarian Tale. By addressing discoverability challenges, optimizing sales promotions, and leveraging partner networks, Re-koup has achieved significant revenue uplifts for its clients. With an average revenue increase of 40% across all clients, Re-koup is poised to revolutionize the game publishing industry with its data-driven methodology and studio-centric approach.