This holiday season, Save the Children is set to debut its very first gaming‑centric and livestream‑driven fundraiser, an event christened Save Point. The initiative represents a strategic move to tap into the vibrant world of video games and online streaming, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted to create something that resonated with gamers and streamers, not just as a one‑off donation drive but as an ongoing partnership,” she explained. “Save Point gives us a platform to engage with this audience on both a collaborative and individual level.” Baxter highlighted the accessibility of the format, noting that not everyone is able to participate in physically demanding challenges such as marathons.
“A gaming marathon or a streaming marathon is far more inclusive,” she said. “It allows people who might not be able to run long distances to still make a substantial impact, showcasing the diverse ways supporters can get involved.” To anchor the event, Save the Children has teamed up with popular content creator and Twitch streamer TheKapFantastic, who previously raised more than £5,000 for the charity earlier in the year. This partnership is intended to serve as a proof of concept, demonstrating how influential online personalities can mobilise their audiences for a good cause.
Looking beyond the immediate fundraiser, Baxter expressed a strong desire to nurture lasting relationships with gamers and streamers. “If we can introduce more people in this community to the work we do and why it matters, that would be a massive win,” she said. “I’ll consider the event a triumph if we walk away with a new cohort of supporters who want to keep gaming for us because of the positive experience they’ve had.” Because Save Point is a first‑time venture for the charity, Baxter emphasized the learning potential inherent in the event. “We’ll be gathering a lot of feedback, which will be invaluable as we refine and expand our gaming‑focused fundraisers in the years to come,” she noted.
“Each insight will help us design larger, more impactful events that continue to push the boundaries of charitable fundraising.” Baxter also praised gamers and streamers as the "unsung heroes of fundraising," observing that the gaming sector is setting a "new, innovative standard" for charitable support. She elaborated on the cultural affinity many gamers have for storytelling, imagination, and escapism. "When we channel that passion into tangible, real‑world change, we illustrate just how powerful the gaming community can be," she said.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential items that children in need are waiting for this Christmas—food, medicine, warm clothing, and safe shelter. Baxter underscored this message, stating, "Anything you can order with a click can be delivered to your door, but for millions of children this season, it isn’t toys they’re hoping for—it’s the life‑saving deliveries that will protect their childhoods." The event is scheduled to run over two days, from December 5 to December 6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream. By leveraging the reach of gaming platforms and the enthusiasm of online creators, Save the Children hopes to generate significant contributions that will directly support the delivery of critical supplies to children in crisis. In addition to fundraising, Save Point seeks to raise awareness about the broader challenges faced by children worldwide during the holiday season. By aligning the excitement of gaming with a compelling humanitarian narrative, the charity aims to inspire a new generation of donors who view philanthropy through the lens of interactive media.
Overall, Save Point represents a pioneering effort to blend entertainment and altruism, offering a template for how charities can innovate in the digital age. As the event unfolds, the organization will monitor engagement metrics, donation totals, and participant feedback to gauge success and inform future initiatives. If the inaugural Save Point proves effective, it could pave the way for a series of recurring gaming‑based fundraisers, cementing the gaming community’s role as a vital partner in the fight to improve the lives of children around the globe.