Pole to Win Launches State-of-the-Art Motion Capture Studio in Collaboration with Imaginarium Studios

In a significant expansion of their partnership, Pole to Win has unveiled a brand-new motion capture studio at SIDE London, in tandem with Imaginarium Studios. This innovative space enables development teams to seamlessly integrate dialogue and motion capture, streamlining their workflow. The studio boasts the capability to capture the performances of up to two characters simultaneously, further enhancing the collaborative process. According to Alex Hill, Business Development Manager at Imaginarium Studios, 'The added capacity, coupled with the ability to conduct ADR sessions and body motion capture concurrently, allows us to deliver a premium, cost-effective solution.' Deborah Kirkham, CEO of PTW, added: 'Our alliance with Imaginarium empowers clients with comprehensive control over their creative vision – a unique benefit that sets us apart from other service providers.' Founded in 2012 by Andy Serkis, Imaginarium Studios has recently made significant contributions to notable titles such as Cyberpunk 2077: Phantom Liberty and Alan Wake 2. PTW acquired Side UK in 2012, marking a pivotal moment in their growth.