Hasbro's Latest Foray into Gaming: A Cautionary Tale

This week, we explored Hasbro's latest push into the gaming industry, with a $1 billion investment in four internal studios. While the company's CEO, Chris Cocks, has a background in gaming and a clear vision for the future, the road ahead is fraught with challenges. We examined Hasbro's past attempts at breaking into the gaming market, including its failed console ventures and acquisitions, and spoke with industry experts about the difficulties of succeeding in this space. With a seasoned management team and a focus on quality, Hasbro may have a better chance of success this time around, but the odds are still against it.