Catch Up on Our Webinar: Unlocking the Secrets of the Modern Mobile Gaming Market with TikTok

GamesIndustry.biz recently hosted a webinar in collaboration with TikTok and the National Research Group, focusing on the latest trends in mobile gaming. The full recording is available below. Titled 'Mastering Engagement and Loyalty In The New Mobile Gaming Era', the session delved into the rapid transformations in the mobile landscape and their implications for the gaming industry. The presentation outlined three key principles for achieving success in mobile games, followed by TikTok's expert guidance on boosting engagement and discovery on its platform. This webinar complements a recently released white paper by TikTok and NRG, which can be downloaded for free. The discussion featured Patrick Herrin, TikTok's Marketing Strategy Manager, and Collin Leirvik, NRG's head of games and EVP.