This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising initiative, branded Save Point. The concept was conceived out of a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, in an interview with GamesIndustry.biz. Baxter emphasizes that Save Point offers a new avenue for engagement that is both partnership‑oriented and individually accessible.
"Not everyone can commit to a marathon or a long‑distance bike ride," she explains, "so an event built around gaming and streaming opens the door for a far larger and more diverse group of supporters. It showcases how people with different interests and abilities can still make a substantial impact for children in need." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for Save the Children through his own channel. This collaboration is intended to act as a springboard for future relationships with gamers, streamers, and their audiences once the event concludes. "Our goal is to reach deeper into the gaming ecosystem and share the story of what we do and why it matters," Baxter says.
"If, after the event, we walk away with a fresh cohort of gamers who are eager to support us again because of the experience they had, that will be a massive win." Because this is the charity’s first foray into a gaming‑centric fundraiser, Baxter also points out the wealth of learning opportunities the event presents. "The feedback we gather will be priceless. It will help us refine our approach and scale up to even larger, more sophisticated gaming events in the years to come," she notes.
She goes on to describe gamers and streamers as "the unsung heroes of fundraising," highlighting the way the gaming world is "setting a new, innovative standard" for charitable support. According to Baxter, there is a shared cultural understanding among gamers—a love of narrative, imagination, and the escapism that comes from stepping into virtual realms. By channeling that passion into real‑world action, the community can demonstrate the tangible power of play.
"We’re a group of people who thrive on stories and the thrill of exploring new worlds," Baxter says. "When we convert that enthusiasm into a force for lasting, positive change, we prove just how influential the gaming community can be when it rallies behind a cause." Save Point forms part of the broader "The One Delivery That Matters" campaign, which is slated to launch in November 2026. The campaign’s central message is that, for millions of children around the globe, the most crucial gifts this Christmas are not toys or sweets, but essential supplies—food, medicine, warm clothing, and safe shelter.
Baxter underscores this point, noting that while many people can order almost anything with a few clicks, for vulnerable children the deliveries they await are matters of survival and dignity. "Anything you can imagine can be shipped straight to your door with a tap of a screen," she remarks.
"But for the children who are counting on us this holiday season, the deliveries they need are life‑saving essentials, not playthings." The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration link, where they will also receive guidance on how to set up their own fundraising livestreams.
By streaming their gameplay, sharing personal stories, and encouraging viewers to donate, gamers can turn a few hours of entertainment into a powerful fundraising engine. Beyond the immediate financial goal, the initiative aims to foster a lasting community of gaming‑based advocates for children’s rights.
Baxter envisions a future where regular gaming marathons, charity tournaments, and collaborative streams become a staple of the nonprofit sector’s fundraising toolkit. She believes that as more charities recognize the reach and engagement potential of the gaming audience, we will see an expanding ecosystem of cause‑driven content creators who blend entertainment with philanthropy. In addition to the livestreams, Save Point will feature interactive challenges, in‑game rewards, and exclusive digital collectibles that donors can earn as tokens of appreciation. These elements are designed to keep participants motivated and to provide a sense of achievement that mirrors the progress they are helping to make in children’s lives.
The partnership with TheKapFantastic will also include special segments where he interviews frontline workers, shares stories from families benefiting from Save the Children’s programs, and highlights the tangible impact of each donation. By weaving real‑world narratives into the gaming experience, the event hopes to bridge the gap between virtual fun and concrete humanitarian outcomes. Overall, Save Point represents a strategic move by Save the Children to diversify its fundraising portfolio, tap into a youthful, tech‑savvy demographic, and experiment with innovative formats that could redefine how charities engage supporters in the digital age. If successful, the model could be replicated across other causes, ushering in a new era where gaming and philanthropy intersect to create measurable, life‑changing results.